CBS' "Survivor" will certainly have a major impact on Thursday's leadoff hour when it returns this week, but NBC's "Friends" has mega-momentum heading into its second battle with the reality juggernaut.
No. 1 advertising giant, Interpublic Group of Cos. Inc. said on Thursday that the ad market remains tough and it is difficult to predict when it may pick up.
DoubleClick's purchase of L90's technology assets today means it will be the only significant Web advertising services company left standing when the economy rebounds and ad spending resumes.
The battle of the banner ads has just heated up. With Internet users increasingly implementing filtering software to screen out advertisements, Web site operators will soon have a new tool to block the blockers.
Ever since the IAB began to measure rich media as a separate category in the industry, these ads have only garnered 2% of online ad spending in the U.S. But recent anecdotal evidence suggests that 2001's 3rd quarter may change all that.
According to INT Media Group's CyberAtlas Research unit, a majority of advertisers increased the percentage of their budgets spent online, as compared to last year.
Last week the Internet Advertising Bureau announced that January-June 2001 online ad sales were down 7.8% compared to last year. Here’s a closer look at those numbers.
After struggling to revamp its identity in a depressed advertising environment, Mademoiselle, the 66-year-old magazine for young women, is closing.
The wind-down follows a steady spate of layoffs at the well-known research firm. For weeks, Myers had been letting clients know that a shift in structure was in the works.
Much of the business world may be returning to some semblance of normalcy after the attacks on America, but for anyone involved in advertising, marketing and promotion, the road back to business as usual may be long and perilous.