Marketers intend to reduce their ad budgets for the fourth quarter of 2001 and the first quarter of 2002 by about 12 percent because of the events of Sept. 11 and the aftermath.
Last month's nonstop news has proved costly to four major television outlets.
Online advertising buyers and sellers need to invest time and effort to understand the various methods of targeting Web ads -- and learning which ones work for their own campaigns.
As consumers grapple with an uncertain future, marketers should consider advertising that evokes nostalgia or reminds viewers of their childhood, according to findings generated by a nationwide series of focus groups.
Shoppers may soon see images of advertised products floating in mid-air, a Hungarian-U.S. firm said on Monday at the unveiling of a new projection device.
General Electric's NBC said it has sold nearly 90% of its advertising time for the 2002 Salt Lake City Winter Olympics despite the weak ad economy. But one buyer is disputing network claims.
Advertising in mainstream media was clobbered after Sept. 11. On the Web, it barely flinched.
Email is experiencing a renaissance. Sort of like Michael Jackson. It isn't working as well as it used to, but everyone's talking about it again.
Meeting specific customer requirements is what matters most to customers when it comes to customer relationship management software functionality, according to a recently released report called "Multi-Function CRM Software: How Good is It?"
PubliGroupe may be rethinking its position on the sale of its ad server; meanwhile, publishers are concerned about the prospects of a near DoubleClick monopoly.