Don't react rashly to falling sales by cutting your ad budget. See what deals you can get first.
U.S. agencies and pharmacists are monitoring Internet advertisements for anthrax treatment products to ensure firms are not capitalizing on bioterror fears with misleading or illegal offers.
The bottom-feeder advertising becoming increasingly visible on the Web poses a risk to everyone in the industry.
If you haven't yet heard about Windows XP, Microsoft's new flagship product, you will soon. The company is set to begin a $200 million advertising blitz Monday with ads in newspapers, magazines and television networks around the globe.
With one eye on the East Coast terror attacks, a Fullerton-based pro-gun lobby has rented 300 billboards across California in a controversial campaign pushing its belief that a heavily armed populace is a safer populace.
The twisty deal between Steve Brill's Brill Media Ventures and Primedia unraveled today as the two entities terminated the partnership they'd started in January.
There's no doubt that times are tough. Small publishers should look to print media for a hint on how to cope.
The fall television season is only three weeks old, and already ABC is overhauling much of its schedule. Many of the network's new shows are struggling, and some of its old standbys are fading fast.
Arbitron Inc. says Virgin Radio ranked number one in the September Arbitron Webcast Ratings(SM) with 342,600 aggregate tuning hours. Here's a list of the top 75.
As we head into the critical holiday season -- when underdelivery can mean the difference between making sales goals and falling short -- preventing problems is key.