• This Week's Agenda: Ads Without Content (ClickZ)
    Internet advertising keeps pitching curveballs and posing conundrums we never even thought of in traditional media. Is it ethical when ads don't support a site's content? Dana thinks that question will be next year's hot-button issue.
  • CBS, NBC Maintain Leads in New TV Season (Reuters)
    NBC and CBS remain the pacesetters this season, topping the primetime ratings heap in key categories for the third time in four weeks.
  • Olympic Websites Play Major Commercial Role (AdAge.com)
    The 2002 Olympic Winter Games in Salt Lake City don't officially start until Feb. 8, but interactive marketing activity is in full swing.
  • Buying Time in Bad Times (Broadcasting & Cable)
    If you sell TV advertising for a living and don't know Bill Cella, make a lunch date with him ASAP.
  • ABC Considers Free-Paper Audits (E&P)
    Advertiser and ad-agency members who dominate the Audit Bureau of Circulations (ABC) board of directors are alarming many newspaper publishers with their latest trial balloon: They want ABC to offer its prestigious auditing services to any free newspaper.
  • The Impression Must Be Destroyed! (ClickZ)
    Jim Meskauskas wants the impression gone -- and he wants it gone now.
  • Paying for Web Content Is a Tough Sell (NYTimes.com)
    For websites hurt by falling advertising revenue, a second shoe may have dropped: Web users are abandoning sites that ask them to pay for content, a new survey has found.
  • ABC Perks Up in Sweeps (Variety)
    ABC remains well behind the other major networks for the November sweep, but enjoyed its first real momentum of the month, thanks to strong ratings for special-packed lineups on Thursday and Friday and another Saturday victory with its movie night.
  • Life in the Slow Lane is Just Fine (Cyberatlas)
    Nearly three-quarters of the dial-up Internet subscribers in the United States are content with the quality of their Internet service, which is bad news for high-speed providers trying to convince consumers to switch to broadband.
  • Special Report: Gambling with the Future (PEJ)
    This study was produced by the Project for Excellence in Journalism and uses empirical data to measure the quality of local TV news and compares those results with ratings. A must-read for anyone buying or creating TV news. (in .pdf)
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