When are "permissioned" email lists not what they seem? Tom Hespos shares ways smart media buyers can figure out the reality of the situation.
With the major research firms offering different predictions for this year's online holiday sales, the question becomes: On what do the analysts agree?
A certain school of thought holds that Internet advertising, to be successful in wooing traditional marketers, must adopt the language and metrics to which media buyers are accustomed. But is that the best path?
Consumers consider pop-up ads to be about as desirable as TV spots and direct mail, Internet advertising-research firm Dynamic Logic concluded in a new survey.
There's good news and there's bad news for dot-coms hoping that the online advertising market will eventually pick up, according to a recent Forrester Research report.
The U.S. government is enlisting agencies in the war on terrorism as both the State Department and National Security Agency hire shops, and Tom Ridge, director of homeland security, looks to recruit an ad agency.
In the wake of steep revenue declines, magazines have continued to shrink staffs and pages, cut back on salaries or health care plans, and merge — or even disappear.
When the cost of online advertising dramatically undercuts traditional media costs, marketing dollars will flow online. Tig continues his examination of the cost of online media -- and points an accusing finger at the ad servers.
Whose numbers do you trust? Tom believes that question may soon be a bit easier to answer.
Contrary to the belief that the Internet encourages social isolation and alienation, a study by the Pew Internet & American Life Project found that more Americans use the Internet to contact groups than to get news or shop.