A survey by Harris Interactive is interesting not for what it found, but for what it didn't find -- specifically, no sizeable increase in the U.S. adult Internet population for the first time since 1994.
Jupiter Media Metrix quietly released projections Tuesday that predict B2B online advertising will suffer a 10.2% drop this year before rebounding next year and growing an average of 37% annually after that.
Despite making moves to exit its media business, online ad technology player Engage continues to be haunted by the final payments due its network affiliates -- payments that it says it won't be able to make in full.
Convergence. We've seen this term bandied about quite liberally over the past ten years. But when searching for true convergence success stories, there aren't many clear-cut positives to which we can point at present.
"What is rational is real and what is real is rational." Is online marketing a direct response or a branding tool? The debate continues.
The advertisers perhaps most directly affected by the wrenching changes in the marketing landscape after Sept. 11 — the nation's airlines — are continuing efforts to lure customers back despite few initial signs of success.
It was another dreary moment in the dot-com death spiral. On a recent morning in a bankruptcy courtroom in San Francisco, the company being dismantled was Standard Media International, the parent of The Industry Standard.
Officials at the New York Stock Exchange who schedule the appearances of celebrities, newsmakers and other famous people wanted the young cast members starring in the upcoming "Harry Potter and the Sorcerer's Stone" to ring the opening bell later this month.
The radio industry has been no exception to the weak national advertising arena, which has contributed to two companies' revenue drops in the third quarter.
With all the attention being paid to the mail, it should come as no surprise that proponents of email marketing say it's the way to go for the upcoming holiday season. But the latest research on the subject shows marketers can indeed benefit if they're careful.