The president of Walt Disney Co. on Friday defended ABC's secret pursuit of David Letterman, saying it was an opportunity that required aggressive action.

Television advertising, aging baby boomers and the greater use of expensive new medications drove prescription drug sales up 17.9% last year, a study shows.

Toyota Motor Sales U.S.A., unable to command the respect among young car buyers enjoyed by competitors such as Honda and Mitsubishi, will begin marketing a line of youth-oriented vehicles in the United States as early as next year under the Scion brand name.

As more Americans become Internet veterans, the Pew Internet & American Life Project found Internet users are more efficient and serious with their online time.

Another ad agency headquarters just blew out of the Windy City as a French conglomerate announced it would swallow the last major privately held American ad group.

Lawyers for a man sentenced to home detention are challenging a ruling banning him from watching television.

The former bad boy of Internet advertising proposes 'best practices' governing ad-supported software and pop-ups.

Morgan Stanley analyst Michael Russell cut his rating on online advertising firm DoubleClick Inc. to "neutral" from "outperform," citing no near-term fundamental catalyst and valuation.

The majority of online shoppers in the United States in the next five years are more likely to be older than 35 and from households with an annual income of $30,000 to $75,000, compared with the young, affluent shoppers who make up the current online buying population.

Ad spending took an even bigger hit in 2001 than originally forecast, according to an analysis by Advertising Age of full-year data from Taylor Nelson Sofres' CMR.