The latest Advertising Confidence Index rose by more than 5%, according to the Jack Myers Report's survey among 125 marketing and media-buying executives.

Troubled online research firm Jupiter Media Metrix continues its launching of Internet advertising products, with the release of its Advertising Planning System.

More than 44% of the active Web population visited a finance Web site in January 2002, according to Nielsen//NetRatings, and the sites proved to be the most sticky on the Web.

Ratings shortfalls at ABC and Fox have apparently put a squeeze on prime-time advertising inventory, forcing the two networks to give away commercials they'd rather be selling.

The CBS telecast of the 44th annual Grammy Awards, notable for a lack of flash and controversy, hit a sour note with viewers as the music industry's biggest night drew its smallest TV audience in six years, ratings showed on Thursday.

AMR Research's quarterly survey results for the fourth quarter of 2001 show a planned increase in e-business budgets of 9%, up from 7% in the previous quarter.

ABC is trying to persuade David Letterman to switch his late-night talk show from CBS, a bold move that would oust "Nightline" from the time slot it has held for two decades.

Catalina Marketing , based in St. Petersburg, Fla., sounds like sailboats or vacation packages. Actually, it's one of the best performing advertising outfits in what has been the worst period for the industry since 1991. It's also one of the best performing technology stocks.