Bad taste has become a huge part of mainstream advertising.

A wireless campaign for Sony Pictures' "Ali" garnered 8,000 subscribers, beating similar efforts for "Jurassic Park III" and "The Lord of the Rings" to become the most successful such database-building initiative so far on handheld devices

Network audiences faced with reruns used to melt away like ice cream on a sultry day in the good old summertime. The current reality, though, is that summer represents a miniseason of fresh prime-time programming.

CBS is betting that a parade of lingerie-clad models will do for its ratings what push-up bras do for cleavage.

But so far there is little sign that her current travails will have an effect on advertisers or consumers.

The bill has the backing of several watchdog and public-interest groups, including the AARP.

A slight upturn is seen at Mid-Year Media conference.

In-store ads got too close to images of Twin Towers.

The Federal Communications Commission will revamp all of its broadcast-ownership rules in one broad rulemaking.

Despite a staggering 100,000 emails and phone calls in protest, Nickelodeon will telecast a special for children about same-sex parents on Tuesday night.