U.S. newspaper companies on Tuesday predicted rosier profits for the second quarter, thanks to a rebound from a savage slump in advertising that has taken its toll on the whole media industry.

As DMD Marketing Conference New York opens today in its new location at Jacob K. Javits Convention Center, marketers question the move but seem to be OK with it overall.

A recent example of how companies exploit Internet marketing has been provided by 121 Strategies.com, who has recently developed and implemented a comprehensive marketing campaign via the Internet for the prestigious perfume brand Davidoff Cool Water.

To boost ratings at its flagging ABC network, The Walt Disney Co. is marshaling its vast resources to promote new fall shows in its movies, theme parks and even on drink coasters in its ESPN Zone sports restaurants.

More than half of all U.S. retailers reported profitability from their online sales efforts last year, says a new research report from an industry group.

After the broadcast television networks performed surprisingly well in lining up advertisers for the coming 2002-03 season, media executives at the cable networks and syndicators worried that there might not be much marketing money left for them. That was not the case.

There's still hope on Wall Street, evidently, for an imminent resurgence in the online advertising business. But not a lot.

Viacom Inc.-owned cable network Black Entertainment Television and corporate cousin Westwood One Inc. are partnering on a new urban-targeted radio network.

Television network CBS and the National Collegiate Athletic Association on Tuesday announced an 11-year $500 million marketing deal putting the Coca-Cola brand on everything from NCAA championships to CBS broadcasts of "March Madness" basketball games.

A growing list of businesses are turning to companies that test usability and brand opinion for help in uncovering how customers use their Web sites.