Media outlets from television stations to the giant video screens of Times Square will be commercial-free Wednesday on the anniversary of the attacks on the World Trade Center and the Pentagon, with marketers desperate not to appear as if they are cashing in on tragedy.
After the Sept. 11 tragedy, the media discovered that a slant toward human-interest stories wasn't only good journalism. It was good business as well.
Yahoo Inc.'s Yahoo.com home page was devoid of its usually vivid colors Wednesday, its white background replaced with gray. Amazon.com Inc.'s website carried drawings, essays and poetry from New York City schoolchildren.
ABC is teaming up with McDonald’s Corp. to promote its new "Happy Hour" block from 8 p.m. to 9 p.m. each night of the week.
U.S. advertising spending is expected to grow 1% to 2% in 2002, compared with a 6% decline in 2001, according to a research note from J.P. Morgan.
A night-by-night listing of the fall television schedule, by network, with new shows in capital letters. All times are Eastern.
The San Francisco Chronicle announced it would offer a daily audio edition of the paper through customized CDs and enhanced mobile devices.
Internet and media conglomerate AOL Time Warner Inc. on Monday said results at its America Online Internet unit will be below expectations for the year, citing the prolonged advertising slump.
It's one of the rare times in the fashion world when fat is good. Fashion bible Vogue magazine hit the stands this month with its bulkiest issue in more than a decade, as retailers and luxury goods makers hold on to high hopes of strong sales for their fall collections.
News Corp. Chairman Rupert Murdoch says advertising markets have improved significantly over the past few weeks, but he remains frustrated by the company's relatively low stock price level.