ABC executives on Wednesday defended their increasing reliance on reality programs as an inevitable part of reversing the network's fortunes.
The Federal Trade Commission announced it will review its guidelines on endorsements, which promises to illuminate the blurbs studios use to publicize films.
Few people click on pop-up ads anymore, and more than three quarters of Web users say they don't like them. But the premium ad rates that pop-ups command could keep them around longer than many surfers would like, according to a recent study.
Steve Case will resign as chairman of AOL Time Warner, the company said on Sunday, as the Internet visionary finally succumbed to scathing criticism that the record U.S. media merger he helped to engineer was a failure.
While many of the most blatant content mixers disappeared in the recent tech wreck, online publishers are still grappling with how to merge paid advertising and objective information, without compromising either.
Almost overnight, the outlook for business on the Internet went from irrational optimism to irrational pessimism. But the shakeout of the last three years has purged many dot-com weaklings, and better days may be ahead for outfits that have made it this far.
The resignation of AOL Time Warner Inc. Chairman Steve Case opens the door for a spin-off of America Online, or a name change to reduce the prominence of the media giant's Internet division.
While some investors have called for the spin-off of embattled America Online, AOL Time Warner Inc. Chief Financial Officer Wayne Pace on Thursday endorsed the unit, saying it would grow over the long term.
Online shoppers aren't the only ones picking up bargains these days. Internet companies themselves, already at big markdowns since the dot-com boom, continue to sell for less and less.
Just as the identities of Super Bowl XXXVII's two foes become clearer with each playoff matchup, so, too, do the plans of marketers for running commercials during the game, the biggest advertising event of MMIII.