For companies considering appending email addresses to customer files, more is not necessarily better. Quality and conservatism, not quantity, are key to success.
A variety of publishing companies working in cooperation with Microsoft Corp. are preparing to launch e-periodicals designed for reading on Tablet PCs, according to the company.
"Somewhat" was the overwhelming response by marketers to the question of whether Integrated Marketing is a success, as captured in a recent Reveries.com survey.
After The Wall Street Journal Online used an advertising campaign that mocked free news Web sites, CBS MarketWatch struck back.
E-commerce racked up record numbers, but average spending took a dip.
In recent months, the movement to oppose pop-up ads and their brethren has made significant progress, and pop-up blocking software has created an entirely new and prosperous market niche.
Outdoor advertising company Van Wagner Communications said on Thursday it bought Viacom Inc.'s New York City telephone booth ad business for an undisclosed sum, more than tripling its business in the city.
Ah, nothing like a nice gloomy analysis to kick off the New Year.