Mitsubishi Motors North America confirmed that it has shifted its online account back to the digital arm of its general ad agency Deutsch/LA after more than two years away at 10th Degree. The automaker is also expected to increase its interactive marketing spend significantly this year to an estimated $6 million, sources said.

The New York Times Co. warned yesterday that its first-quarter earnings will be flat to slightly down vs. the same period last year and below many analysts' forecasts. It now expects to earn between $0.33 and $0.36 per share in the quarter, vs. $0.38 per share, before special items, in the prior year's first quarter.

Spam e-mail is proving more irritating than ever to U.S. Internet users since a national antispam law took effect on Jan. 1, according to a survey released on Wednesday.

Kazaa founders Niklas Zennstrom and Janus Friis upended the global entertainment industry by allowing millions of people to download songs and movies for free. Now they're taking their technological sledgehammer to the telecommunications business with software to make free phone calls to anywhere in the world.

Do major Internet service providers (ISPs) favor publicity-rich lawsuits in cooperation with state attorneys general over the Federal Trade Commission's (FTC) quieter, behind-the-scenes legal actions?

Search engine use is growing fast, but SEM spending isn't. Among consumers the trend is unmistakable. More and more people are using the Internet as a basic daily utility -- and search is a key part of that experience. However, on the advertiser side of the equation, especially among small businesses, adoption of search-based, pay-per-click (PPC) advertising is a much more nuanced and complex phenomenon, as two new surveys reveal.

Online search engine leader Google Inc. is introducing a new system designed to make it easier for people to find things closer to their homes, paving the way for the company to make more money selling ads to small businesses.

Last week, we got a sneak peek into marketers' attitude toward the annual buying binge we call the television upfront. At the Association of National Advertisers (ANA) meeting, it was revealed fully 56.6 percent of marketers are dissatisfied with the upfront ad-buying process. New ANA research reports 47 percent of marketers believe current network pricing (determined by the upfront) is unfair.

Do you remember the day you first surfed the Web, stretched out your arms over the vastness of cyberspace, teleported from site to site with an almost exhilarating power? Or alternately, sat waiting for "fat" pages to load? Well, hang on to your hats boys and girls, because your experience of the World Wide Web is about to change, possibly for the first time since Mosaic, one of the first graphical browsers, was unleashed in 1993 from Champaign-Urbana, Illinois.

If you envision a teenage boy when you hear the words "computer gamer," think again. Women, particularly older women, are some of the most active game players on the Internet.