ZDNet
No doubt, at least part of Apple's recent success can be attributed to its distinctive physical retail presence. Hoping for a similarly positive effect, Microsoft has been opening stores of its own, the latest of which is reportedly destined for Costa Mesa, California, at the South Coast Plaza Shopping Center. "And yes, in case you were wondering, there's an Apple store in the same mall," reports
ZDNet's resident Microsoft expert, Mary-Jo Foley. Indeed, "Microsoft's strategy with these stores has been to locate close to Apple stores in each city and use the stores as a showcase for new …