About that cloud movie service, which Apple is reportedly about to launch. It might not arrive as quickly as some news sources are reporting, CNet suggest. Why? "Apple has yet to sign cloud agreements for feature films with at least four of the top six film studios," CNet writes, citing multiple film industry sources. "Apple has indeed pursued such agreements ... but Apple's negotiations could drag on for months before the company acquires cloud rights from all six film studios." When it does debut, the new service should let iTunes users stream movies from Apple's servers and then …

In the context of a culturally-insular tech world, TechCrunch takes a look at NewMe, which it claims is the first start-up accelerator targeting black founders. The founders certainly have their work cutout for them as African-Americans make up a mere 1.5% of tech professions, according to TechCrunch's Alexia Tsotsis. As Central.ly co-founder Chris Bennett told her, "There aren't minorities in tech, there just aren't," adding, "One of the problems in the black tech community is that there isn't yet a community." Co-founded by Angela Benton and Wayne Sutton, NewMe "attempts to remedy [the cultural divide] by giving Silicon …

Microsoft's mobile map search service announced just added floor plan maps for 400 shopping malls to m.bing.com. "This is honestly the kind of thing I can imagine using, and I can imagine other people using it too," ReadWriteWeb's Marshall Kirkpatrick comments. "Mall navigation is a genuine inconvenience that mobile technology ought to solve." Looking down the road, what else is in store for mobile retail? ReadWriteWeb suggests a recent report from marketing agency White Horse Design titled "The Future of In-Aisle Mobile: A Framework for Consumer-Centered Innovation." "Mobile's role in the overall in-aisle customer experience is at a …

Last month, the sale of video site Hulu LLC entered its next phase as initial presentations by potential buyers ended and an in-depth look at potential tie-ups began. Many of the top video and TV services reportedly expressed interest, including Google, Yahoo and Amazon. Now, DirecTV just confirmed during its earnings that it is looking at Hulu, too. "As we've noted before, this isn't surprising, and compared to other would-be bidders, the satellite TV company might make a logical home for the video site (jointly owned by Disney, Comcast and News Corp. which also owns this site)," All Things Digital …

In a troubling sign for news publishers, The Washington Post on Friday reported losing ground in the normally reliable area of online advertising. "While print advertising declines are a given for most major newspaper publishers these days, the online side of the business has still tended to be positive for most," writes paidContent. "Not so at the Washington Post." Indeed, WaPo said display dollars were down 16% in the second quarter, and 4% during the first six months of the year. "The results for online classifieds were mixed so far, though the numbers were too small to make …

Life just got a little easier for Pampers' marketing team as Facebook is now letting parents-to-be list their unborn children on their personal profiles. Among options that include daughter, son, wife and husband, the "Friends and Family" section under "Edit Profile" now allows the option "Expected: Child." Parents can add a due date and the baby's name. "The option may have existed for a while, but the Internet didn't seem to pick up on it until this week," reports CNN. "With the feature, the expected child would appear next to other family members on the user's profile and …

Apple is "on the edge" of rolling out iTunes Replay, according to AppAdvice. The move would make it more likely that Apple is finally ready to let users stream movies and TV shows from the cloud rather than relying on downloaded files. At the beginning of this week, a software update to the Apple TV and back-end changes in iTunes on the desktop and iOS devices let users re-download and stream purchased TV shows that might have been lost due to hardware failure or accidentally deleted. The replay feature was actually expected to make its iTunes debut back …

Mobile gaming shop Storm8 is reportedly close to raising $300 million at a $1 billion valuation. "It's not totally clear who is investing, but we're hearing that the deal includes Accel Partners and Technology Crossover Ventures," reports TechCrunch. "We've also heard that Zynga was bidding hard on the company, but stepped away after the deal got too rich." Storm8 is the development shop behind hits such as World War and iMobsters, while its studio TeamLava produced the popular Restaurant Story, Bakery Story, Farm Story, and Fashion Story. "Many of the games that have hit top apps lists for …

Randi Zuckerberg -- director of marketing at Facebook and Mark Zuckerberg's sister -- is venturing out on her own to start a media firm to help companies become more social. "The company Randi Zuckerberg is creating is apparently called RtoZ Media, which is obviously a play on her name," All Things D reports. "The move is likely to be much noticed, since Randi Zuckberberg has been at Facebook since its early days and has also been a high-profile and charismatic personality both inside the social networking company and in Silicon Valley." She has been on maternity leave for …

In an effort to ingratiate brands and publishers, Foursquare just launched a new version of Pages, which lets anyone sign up for a brand page. The pages will then push tips and check-ins to followers on Foursquare, as well as to Facebook and Twitter. "Foursquare lets users add new locations to the service, but, until today, there was no good way for most places to actively reach out to users, unless their owners waded through a daunting application process for a brand page," explains ReadWriteWeb. Until now, Foursquare brand pages have been subject to manual approval by a …