Marissa Mayer this week blessed Fortune magazine with her first public interview since taking the reins at Yahoo. Along with loads of optimism, Mayer said her strategy is to put the fun back into what in recent years had become a gloomy corporate culture. "The company's been through a turbulent period and a distracting period," said Mayer. "I want Yahoo to be the absolute best place to work, to have a fantastic culture.”
The Next Web
Monday's Around The Net included a story from The Next Web, which reported that Google had acquired wireless network provider ICOA for $400 million. As TNW is now reporting, however, no such has deal occurred as the information was based on a false press release.
Forcing transparency on users, Google is begun connecting Google Play reviews -- for apps, books, songs and movies -- with reviewers’ Google+ names and profile pictures. “I’m not so sure this is the best thing in the world, 100%, as you don’t have an option to turn it off,” Drew Olanoff writes in TechCrunch. “I like the idea of inviting people to share their thoughts, and mixing in real names and pictures if chosen by the user.”
Fast Company takes a deep dive in Walmart’s reinvention as an ecommerce powerhouse. How did the mega-retailer do it? For starters, by placing ecommerce on equal footing with its other divisions; encouraging flexibility, experimentation, and entrepreneurship; acquiring several startups; and making serious investments in high-tech talent, including Jeremy King -- well known in Silicon Valley as an engineer who built key parts of eBay's infrastructure.
Though they remain highly experimental, indoor mapping services hold huge promise for all manner of marketers. USA Today reports on one such service presently being testing at the Fernbank Museum of Natural History in Atlanta. ‘The museum introduced a new ‘you are here’ app feature this month that shows smartphone-toting visitors exactly where they are inside the museum,” it writes. “Using visitor traffic pattern data, the museum will determine the popular exhibits and where more internal advertising should go.”
Beyond just driving sales, tablets are literally reshaping the world of ecommerce, according to a new report from ecommerce solutions provider Monetate. “The rapid rise of tablet computing is not only driving e-commerce, but is changing the market's landscape, prompting many traditional retailers to respond by revamping their online storefronts to accommodate devices like Apple's iPad,” AppleInsider writes, citing Monetate’s research.
In a Scripting News post, blog pioneer Dave Winer does his best to expose Medium -- the latest Web-publishing tool from Biz Stone and Evan Williams, the co-founders of Blogger and Twitter. “It's a hybrid, at the intersection of blogging systems and commenting systems.” Also, encouraging broader adoption, Medium does not require users to create in blog in order to publisher their opinions, Winer writes.
The Next Web
Google has acquired wireless Internet network provider ICOA Inc. for $400 million. The investment will most likely “expand its broadband presence beyond its Fiber project,” The Next Web writes. ICOA provides wireless and wired networks in high-traffic public locations like airports and restaurants. Per the deal, Google is getting some 1,500 existing WiFi hotspots.
San Jose Mercury News
When the International Telecommunications Union meets early next month, the UN body is expected to consider several proposals that could fundamentally alter the Web, and the business of online content. In particular, the Associated Press expects European-backed suggestions to change the pay structure of the Web to force content providers, including Google and Facebook, “to kick in an extra fee to reach users across borders.”
Federated Media has lost its way. That’s according to a story in Business Insider -- which was once the crown jewel of FM -- by Alyson Shontell, who used to work directly with the ad network as Business Insider's sales planner. Founded by John Battelle as an alternative to commodity ad sales, FM “has drifted from its original vision of upending the established advertising order, getting into the very business of commodity ad sales that it hoped to replace,” according to Shontell.