Will Nick Bilton’s forthcoming book on Twitter come loaded with enough scandal and intrigue to disrupt the company’s IPO plans? Well, as the New York Times columnist tells AllThingsD: “Twitter … with the involvement of celebrities, and the way the company has ended up changing the world, makes ‘The Social Network’ look like an episode of ‘Days of Our Lives.’”

In June, Apple’s iPad accounted for 84.3% of all tablet-based Web usage in the United States and Canada, according to new data from Chitika. “The 84.3 percent mark is the iPad’s highest share of tablet web use so far this year,” GigaOm points out. And, with more usage comes more opportunity for Apple to sell mobile ads, and iTunes content. Adds GigaOm: “People actually using the tablets they buy from Apple is, of course, a good thing for Apple.”

Why don’t Facebook users want to see particular photos, status updates, new articles or ads in their News Feed? The social network is dying to know. "Over the next few months what you will see from us is more on why people like and don't like certain things in their feed," Facebook Product Manager for Ads Fidji Simo tells ABC News.

Beating analysts’ expectations, domestic iPhone sales jumped an impressive 51% in the third quarter, Apple reported on Tuesday. “The iPhone's solid showing eased concerns that growing competition is hurting demand for Apple's top-selling product,” Reuters reports. For the quarter, profit still fell 22% as gross margins fell below 37% from more than 42% a year ago.

Demonstrating its massive media breadth, Apple this week announced that the iTunes Store has surpassed 1 billion podcast subscriptions. “That’s a whole lot of talking,” Macworld writes. That said, “No doubt some of those subscriptions don’t translate into nearly as many ‘listens’ … If you’ve ever had newspapers or Instapaper articles accumulate over time, you know how a podcast subscription can get.”

Along with Google’s new tabbed interface for Gmail, some users have noticed what appears to be a new ad format, which places ads directly into the “Promotions” section of their inbox. “The placement of these ads makes sense,” TechCrunch writes. “But to be clear, the ads are not email messages in the sense that Google has shared a user’s email address with an advertiser, who is now contacting them by sending them a message, as some have reported.”

Google and Samsung’s fortunes remain closely linked, but the phone maker appears to be planning for a more independent future. For one, an upcoming “developer event" will help Samsung to begin positioning itself as a “platform provider in its own right,” The Verge reports. It’s “a sign that the global electronics giant is aiming to move from a mere hardware maker -- subject in many ways to the whims of the platforms [i.e., Google’s Android] it supports.”

Representing a serious setback for Yahoo and its corporate turnaround, the Web giant is expected to lose media head Mickie Rosen by the end of the week. “The move by Rosen leaves a major hole for Yahoo to fill,” AllThingsD reports. Meanwhile, “There are more big departures to come, said sources, as lucrative stock options have vested recently for several high-ranking execs, some of whom are not part of [CEO Marissa] Mayer’s tightly knit and unusually loyal circle.”

Believe it or not, Yahoo is considered a model for work-life balance. Yes, the latest rankings released by online jobs community Glassdoor found that the Web giant came in 16 among countless U.S. corporations. Calling the ranking curious, ZDNet recalls the flak that CEO Marissa Mayer caught earlier this year for cutting Yahoo’s work-from-home option. Facebook and Google, meanwhile, didn’t make this year’s cut.

Worldwide, more than 100 million consumers are now using Facebook’s “Facebook for Every Phone” app, the company announced over the weekend. Selling ads on feature phones in developing countries is hardly a lucrative business, but The Verge sees effort as part of a long-term strategy. “But by expanding its user base as much as possible now, Facebook stands to profit further down the line when smartphone, tablet, and broadband penetration catches up in these countries.”