Data Never Sleeps -- And Neither Do Consumers Who Use Devices

The amount of data generated every minute is mind-boggling. Domo on Wednesday released its eighth annual “Data Never Sleeps” report that analyzes online user behavior through the data generated by devices and the people who use them. Data speeds across high-traffic platforms like Zoom, TikTok, Skype, Netflix and others every minute of every day.

This year’s edition illustrates an impact to data consumption partly led by the COVID-19 pandemic. Under quarantine and widespread closures of brick-and-mortar offices, stores, banks, gyms and restaurants, society has largely moved online.

The numbers show people have become more dependent on apps to work from home, on video chat to socialize, on mobile delivery services for goods, and on video streaming for entertainment.

The amount of data, however, began increasing even before COVID-19. It suggests these trends are long-lasting and the amount of data available will only continue to grow.

Some 59% of the world’s population has access to the internet, with 4.57 billion active users — nearly a 3% increase from January 2019. Of those people, 4.2 billion are active on mobile and 3.81 billion use social media, according to Statista


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