I really should have found something more important to write about today (although there seems to be very little online activity prior to @d:Tech, which kicks off next Monday), but this one is simply irresistible. The Consumer Electronics Association yesterday released the findings of their latest survey of 1000 adults, which found that women actually prefer electronics to diamonds.
The name of the promotion may sound silly, but it seems to have worked.
If you’re charged with keeping an eye on webcast audience measurement, your life just got a little less complicated.
When it comes to online ads, the new mantra is “it’s not the size that matters, it’s how you use it.” At least that’s what Dynamic Logic is saying about skyscrapers.
I hate to harp on the same subject two days in a row, but yesterday’s missive about email's role in the political process ruffled quite a few reader feathers and deserves a follow-up just to clear the air.
It’s Election Day, folks, and throughout the day, news anchors, reporters and herds of political analysts will be waxing poetic about the effects of everything from the weather to the color of the voting booth curtains on voter turnout. Unfortunately, I doubt anyone will spend any time talking about email. What does email have to do with elections, you ask?
While the wireless advertising itself is still nothing to write home about, the latest Nielsen//NetRatings AdRelevance report shows that wireless providers are reaching out to consumers through the Web, with an increasing market share of online advertising.