• Porsche, Dodge, General Motors Tops in 'Emotional Experience'
    The auto industry continues its trend of producing ever-more appealing vehicles, according to J.D. Power.
  • CPG, Retail Back-To-School Ads Address Parental Stress, Kids' Confidence
    "We wanted to use OOH in cities with high foot traffic, like New York City and Chicago, to show parents that others feel" stressed, says Banza VP.
  • A-B, Uber, MADD Team Up For Safe Riding
    "Decide to Ride," is a multiplatform campaign promoting awareness and safe rides that features the line, "You Can't Drive Drunk If You Don't Drive There."
  • P&G's Olay Takes On Beauty Bias With New Campaign
    The campaign calls attention to "coded bias" and the many ways beauty filters and search results promote Eurocentric beauty standards.
  • Pepsi Gears Up Fans To Encourage Football Binge-Watching
    NFL's official soft drink is giving away more than $1 million in NFL gear in hope fans will "spend 12 hours on a couch just watching football all day long."
  • AMC Goes Where Cinemas Have Never Gone Before: National TV
    Theater chain AMC launched a $25 million+ campaign dubbed "the first national advertising program by a major theatrical exhibitor in the history of cinema."
  • Surveys Reveal Increase In Wary Restaurant Patrons
    According to the National Restaurant Association, six in 10 adults surveyed from Aug. 13-15 had changed their restaurant usage as a result of Delta variant.
  • T-Mobile Chooses Poster Child Town For Rural America 5G Push
    Woodstock, Illinois (pop: 25,000) is the winner of T-Mobile's Hometown Techover contest, with awards including a $3 million technology upgrade.
  • As Pet Mania Subsides, Chewy Hunts New Growth With Health Offers
    Practice Hub, Chewy's new healthcare offering, will enable and incentivize veterinarians to invite their customers to use Chewy for pharmaceuticals.
  • Trends: Where To Eat? 'At Home' Still Winning
    "Home is where we eat most of our meals, whether we prepare them or a restaurant does," says says David Portalatin, NPD food industry advisor.
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