"Odor elimination" claims for Febreze home-fragrance products were challenged by Glade marketer S.C. Johnson & Son Inc.
The Home Depot, which has been without a CMO for several months, has hired Molly Battin as its new senior vice president and CMO.
Suit was in response to a voluntary recall last September following the discovery of benzene, a carcinogen, in aerosol Coppertone products.
The new Mounjaro may be branded under two names -- one for diabetes patients, the other for obesity patients, said Anat Ashkenazi, Lilly's CFO.
As financial results beat expectations, the food retailer announced new product and media moves.
Brand Keys' new ranking shows how the fading pandemic is reshaping the way consumers feel about favorite brands.
"The benefit of things like the Mexican Pizza is the connection it has with consumers, the love they have for the product, and the halo it provides to the brand," Yum Brands CEO David Gibbs said.
The tentative $438.5 million deal with states, with 15 marketing restrictions, pales next to the still-looming threat of FDA banning its products in the U.S.
One of the biggest differences year-over-year in August is that Toyota's spend decreased significantly without Olympics programming (from $19.7 million to $7.4 million).
With broth susceptible to private-label competitors, there is more innovation in the pipeline to better differentiate Campbell's Swanson brand.