MediaDailyNews Editions for April 2018
MediaDailyNews - Monday, April 30, 2018
Forecast: Local TV Revenues To Rise 5.8% In 2018
WPP Reports 2.4% Organic Decline In North America
'Is Self-Regulation Possible?'
T-Mobile Agrees To Buy Sprint, Leaving Three Major Wireless Carriers
Trusted Media Brands Forms Marketing Insights Lab To Track Consumer Behavior
Amazon Moves Into Selling Home Security Services
String Theories: Alex Jones And The 'Conspiracy Theorist' Smear
Senate Confirms New FTC Commissioners
Shakeup At Arnold Worldwide As CEO Hamlin Prepares To Depart
Finally! The Burning Platform Use Case For Blockchain
Theater-Centric OTT Network 'Stage' To Launch This Year
Good-Bye To All That: For Cosby, A Legacy Destroyed
The Steep Price Of Cord Cutting
MediaDailyNews - Friday, April 27, 2018
Digital Video Forecast To See Big Gains In TV Upfront
Publicis Media Scales Social Marketing Capabilities
Amazon: Advertising 'Strong Contributor To Profitability'
Amazon, NFL Renew 'Thursday Night Football' Streaming Deal
Who Will Earn The ARF Erwin Ephron Demystification Award 2018?
IAB: Digital Video Still Has Untapped Potential For Brands
Google, Facebook, Chinese Platforms Dominate Digital Ad Growth
Navigating The Tech 'Personal Experience' Minefield (Boom!)
With Increased Client Spending And More New Business, IPG Posts Strong Q1 Growth
5 Reasons Why This Upfront Will Be Good For TV Companies
Is This Year's Upfront A New Story Or Rerun?
Microsoft Personal Shopping Assistant To Roll Out Advertising Tool For Marketers
Walmart, Fox News Named 'Most Talked-About' Brands
Amazon Ad Biz Upgraded By Billions, On Track To Become One Of The World's Biggest
Google Takes 28% Of Time Americans Spend With Platforms, Facebook Goes The 'Other Direction'
Charter Records Higher Revenues, But Weaker Video Subscribers
MediaDailyNews - Thursday, April 26, 2018
Nielsen Posts Modest Gains, But 'Watch' Gains 8.5%
Better Ad Effectiveness For Roku's OTT, IPG Study Finds
NCAA Games Propel Turner's Ad Take
Facebook Nabs $12 Billion In Revenues
Video Now Driving Twitter's Business
Female-Focused OTT Service 'Gatherer' Set For Q4 Launch
Marketers Spend 11% More On Search, Fueled By Europe
Vincent Bollore Charged In Connection With Alleged Corruption Scheme
Viacom's U.S. Ads Dip, Global Business Up
Peter Thiel Drops Bid To Acquire Gawker
Artificial Intelligence Business Value $1.2 Trillion This Year: Gartner
Forrester: Marketing Tech Spending To Exceed $122 Billion By 2022
The 'Prime-Time' Of Webinar Marketing
Ad Prices Soar As Demand Outpaces Facebook Supply
Are New TV Networks Coming -- Or Just New Definitions?
Streaming Video Viewing Hours Up More Than 100%
MediaDailyNews - Wednesday, April 25, 2018
360i Rotates Management Team, Taps Belsky As New CEO
NBCU Scores Big Q1 Ad Results, Comcast Confirms Sky Bid
Analyst: TV Networks To See Steepening Cash Flow Declines
Spotify Revamps Free Tier Of Service In Bid To Boost Advertising
IAB Releases Branded Content Creation, Distribution Guide
Sony Crackle Pitches 'Console-First' View Of OTT Landscape
Welcome To 'Marketing Today,' This Week With CarMax's Jim Lyski And Shamim Mohammad
Vincent Bollore Detained By Police Amid Corruption Probe Involving Havas
Facebook To Share Content Policing Policies
Snap Is Losing Influencers, While Instagram Gains Them
IAB UK Shows Huge Mobile Growth As Direct Programmatic Hits Tipping Point
Ingraham: Advertisers Who Bailed On Her 'Gave In To The Mob'
United Airlines Still Struggles With Brand Image
Politicians Turn To Social Media To Gain TV Time
MediaDailyNews - Tuesday, April 24, 2018
2018 Political Ad Spend Grows, But Digital Media Dips
Half Of Facebook Users Would Pay To Subscribe And/Or Buy Their Data Back
Viacom, Comcast Cable Ink Long-Term Advanced Ad Deal
Amazon Intros Blockchain Templates
NBA Playoffs Still Score With Food, Beer, Cars
Facebook Expanding Pre-Roll Video Use
Data Shows Personalized Omnichannel Strategies No Longer An Option
4C Rolls Out 'Scope' Platform
IAB Tech Lab Acquires DigiTrust
ironSource To Develop 'Sophisticated' Measurement Capabilities
Alphabet's Google Looking Better Based On New Accounting, Metrics
Spark Foundry Appoints Its First Global Strategy Head
AT&T Joins The Race For Cheap, Linear TV Services
Rare Medium Well Done: The Legend Of Theresa Caputo
Tech Deals Ebb On Madison Avenue, Publishing Transactions Are Flowing
MediaDailyNews - Monday, April 23, 2018
comScore Taps 360i's Wiener As CEO, Rob Norman Joins Board
Simulmedia Says More Cost-Effective To Avoid Prime Time
Startup Lexicon Blockchain To Run At Programmatic Speeds
The Rise Of The Humans
The Martin Sorrell Integrated Marketing Legacy
String Theories: Tucker Carlson And The Unspeakable
Ford Motor Co., WPP's Largest Client, Puts Ad Account Up For Review
Procter & Gamble Returns To YouTube
Marketers Spending 20% More On Google
Viewability Hits A Record High -- Should We Be Bothered?
Will Sinclair's Purchase Of Tribune Cause More Blackouts?
Despite Weak Promotion, People Still Like Watching Broadcast TV
MediaDailyNews - Friday, April 20, 2018
TD Ameritrade, Havas Place First Ad In Blockchain
New OTT, Virtual Pay TV Ramp Up TV Spend
Sadoun: Traditional Holding Company Model 'Needs To Be Left Behind'
Ad2Offer Tracks Online Ads To Offline Purchases Through Targeted Promotions
Is The Internet Frankenstein's Monster?
AT&T Planning $15 Per Month OTT Service
Cheddar Joining Hulu Lineup, Will Provide Daily News Briefs
Week In Review: Our World, Brought To You By Television
Streamers Dominate Peabody Awards
Best Buy Makes Amazon Fire TV Deal, Roku Despairs
Adobe Buys Voice Interface Platform Sayspring
Direct-Brand Revolution Will Hit Media Industry Hard
YouTube CEO Reassures Creators In Wake Of Monetization Changes
Publicis Dominating Net Media Business Race
Has 'Print' Media's Ad Spending Decline Bottomed Out?
Americans Prefer Tech Firms, Not Government, Manage Disinformation Online
WPP Memo Denies Breakup And Sell Off Rumours
MediaDailyNews - Thursday, April 19, 2018
NBCU Joins Advance Ad Consortium Open AP
Ads.txt Adoption Soars, Coverage Still Spotty
Google Launches Outstream Video Ads To Play On Sites Other Than YouTube
Telaria Is First Video Monetization Platform To Be 100% Ads.txt Compliant
Google Chrome Now Blocks Autoplay Video By Default
OTT Service FuboTV Raises $75M
OTT Revenues To Climb 40% In 2018
Account Wins Boost Publicis Groupe's First-Quarter Growth
World Cup: 64 Super Bowls In A Month
Twitter Ads Help Drive Viewers To TV
In Stormy We Trust: Credible Witness Or Clever Con Woman?
Sean Hannity, The Entertainer, Needs A New Tagline
MediaDailyNews - Wednesday, April 18, 2018
Outdoor's Multibillion-Dollar Opportunity: Hint, It's A 'Digital' Advertising One
Only 3% Of Marketers Deem MRC Video 'Viewability' A Reasonable Standard
CBS Launches New Branded Entertainment Division, Eye Max
ABC News Buys 'FiveThirtyEight'
2018 Pulitzers Recognize Societal Change, Innovative Reporting
Net Neutrality Champion Clyburn Leaves FCC
A Third Of Experts Predict Digital Media Will Do More Harm Than Good Over Next Decade
Putin Must Be Having A Blast, Literally
Netflix Marketing Dollars Soar, Subscribers Rise
Can WPP Survive Without Sorrell?
Cheddar Launches 'Cheddar Big News' Channel
Publishers Get Just 40% Of Programmatic, Time For A More Direct Approach?
Broken Ad Economy
Netflix Executives Use Privacy Issues To Praise Ad-Free Model
Google Sets Vetting Process To Restart Alcohol, Drug Treatment Ads In Search Results
'Roseanne' In Trumpland
MediaDailyNews - Tuesday, April 17, 2018
National TV Ad Loads Continue To Rise
Facebook Ad Changes Restricting Some Legit Business Pages
MSNBC, CNN Make Unit Pricing Gains, But Fox News Slips
Old Journalism Adage Helps Explain Trump's Comey Tweets
TV Dominates, But Digital Media Is A Fixture
2018 App Economy Pegged At $950 Billion, Job Growth Soars
WPP Shares Take A Hit After Sorrell Departs
Mobile Advertisers Signal Lack Of Confidence In Third-Party Measurement
Publicis Groupe's Levy Comments On His Archrival's Departure
BMO Discontinues Coverage Of Publicis, Upholds 'Market Perform' Rating
Digital Remedy Acquires CrowdHere, Pahade Named COO
Taking Control Of Programmatic
Missed Opportunities At The 4As Conference
How Much Could Facebook Charge For Non-Ad-Supported Version?
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