MediaPost Weekend Editions for November 2019
MediaPost Weekend - Saturday, Nov. 30, 2019
It's The Best Time Of The Year (For Most Marketers)
Holiday Season Forecast 2019: $143.8B In Online Spending, $4B On Thanksgiving
Mister Rogers, Television's Other Patron Saint
Toward A Better Agency Review Process
Republican Opposition Group Challenges Trump In TV Ads
Maurice Levy's WeWork Turnaround Strategy
Bloomberg Really Does Know 'What It Takes To Beat Trump' -- Actually, He Knows Two Ways
Audi Is Back On The Big Screen
Brand Safety Institute Pushes 'Standardized' Consumer Identifiers
Americans Grow Apathetic But Remain Committed To Democracy (Even If They Don't Talk About It)
The Hidden Agenda Behind Zuckerberg's 'Meaningful Interactions'
Senate Democrats Introduce Broad Privacy Law
TV And The Bear: Fur Flies On Ursine Competition Show
'Bloomberg News' Hurts Brand With One-Sided Political Coverage
Fox Sells Out In-Game Super Bowl Units, Higher Ad Rates Too
DAA Unveils Icon Program For California Privacy Law
Tech Vs. Trump: The State Of Play
Dueling Forecasts Reveal Programmatic Dominating Digital Ad Marketplace
Bloomberg, Now Official, To Spend $30M On TV Ads Alone
Earth, We Have A Problem: One Word -- Plastics
MediaPost Weekend - Saturday, Nov. 23, 2019
YouTube Urged To Restrict Ads In Videos For Kids
WeWork Taps Maurice Levy As Interim CMO
Freedom Of Speech Is Not Freedom Of Reach
The Greatest Propaganda Machine In History
Facebook Mulls Political Ad Targeting Following Google's Move
Do Not Conflate Mistakes With Fake News
Impeachment Hearings Day 4: Sonderland Testimony Lifts TV Ratings
Twitter Tests Enabling Scheduled Tweets Through Its Web App
4As Report Says 'Programmatic' Is The Future, Blames Press For 'Sensationalizing' In-Housing
WFA: More Than Twice As Many Marketers Plan To In-House Programmatic Media
Ad Industry Pushes National Privacy Law, Would Override California Measure
Google Limits Targeting For Political Ads, Updates Media-Buying Policies
Study Finds 'Fake News' Has Real Cost: $78 Billion
All-New Tonight! 'Tyler Perry's The Democratic Debate'
'Well, Ambassador And Mr. Morrison, I Have Some Bad News For You'
Amazon Opens Up Availability Of Free Music Streaming With Ads
'Agency Of The Year' Winners Announced
It Seems 'Bear'-ly Possible, But Here Comes 'Man Vs. Bear'
GroupM's Big New Reorganization
GroupM Unveils Marketing-To-Ad Spending 'Multiples,' Finds No Pattern On Which Is Winning -- Yet
MediaPost Weekend - Saturday, Nov. 16, 2019
Walmart Reportedly Readying Self-Service Search, Display Ad Platform
GateHouse, Gannett Merger Secures Final Approval
President Live Tweets Witness Intimidation, Adds Third Ring To Impeachment Media Circus
NFL Will Remain Important To Broadcast TV And ViacomCBS
Fox Sports: 80% Of Super Bowl Spots Sold, At Record Prices
It's Time To Integrate CTV Into TV Ad Ecosystem
No Growth For Dentsu Group Through The First 9 Months
Google To Stop Including Information About Publishers' Content In Auctions
Walmart Gains On Amazon But Grapples With Costs
ANA, Pharmas Ask Court To Uphold Block On Prescription-Price Disclosure Mandate
Dentsu Unveils Bifurcated Management Structure Based On Two Networks: Japan And Aegis
Google Readying Smart Checking Accounts As Fintech Backlash Rises
Nike Pulls Money From Amazon -- Only 1.4% Of Product Views Came From Sponsored Search
Google Moves Into Banking, Gains Access To Treasure Trove Of Data
The Tourification Of Our World
eMarketer: U.S. TV Ad Spending Has Peaked, Now In Decline
Disney+ Hit By Launch-Day Tech Glitches
Ruling Threatens Ad-Blocking Tools, Says Digital Rights Group
CBS Q3 Revenue Below Expectations, Ad Revenue Down 7%
Brave New World: How Subscription Streaming Will Impact TV
ABC To Stop Releasing Live Program/Same Day TV Viewing Data
Tinder Scoring Big With Gen Z Content
GroupM: SVOD Emerges As Multibillion Ad Category, Growing Incrementally Per Year
U.S. Ad Market Expands To Highest September Ever
A Day In The Ad Life Of An Average Consumer, As Seen By A Programmatic Trader
MediaPost Weekend - Sunday, Nov. 10, 2019
Influencer Marketing Has Peaked -- Here's What's Next
FTC Tells Influencers To Disclose Paid Endorsements -- Again
Nielsen Splits: Keeps 'Media,' Spins 'Connect' Into Separate Company
MediaPost's 2020 'All Star' Inductees
Thank You For The Information
Cover Story: The Impeachment Of You Know Who
Facebook Reportedly Mulls Curbs On Microtargeted Political Ads
Web Platforms Should Ban 'Microtargeted' Political Ads, FEC Chair Says
More Streamlining In The Works At MDC Partners As Revenue Dips In Q3
AXA Awards Media To WPP, Retains Publicis Groupe For Creative
Proposed Privacy Bill Would Give Consumers Broad Rights Over Data
Lexus Brings Back Vehicles With Giant Red Bows
New Panera AR Ad Unit Lets Customers 'Play With' Their Food
Half Life Of Brand Crisis: For Many Consumers, It's Half An Hour
The Future Of Restaurants? Tech-Driven -- And Complicated
National TV Ad Spend Up Per Week, Broadcast's Premiere Week Down 10%
Report: Marketers Suffer From Data Fatigue, Platform Overload
The Reiser Method: Actor-Comedian Performs His Masterpiece
MediaPost Weekend - Sunday, Nov. 3, 2019
Twitter Bans Political Ads: Says Political Speech Should Be 'Earned, Not Bought'
Twitter Has Demonstrated Leadership
Facebook Should Reject 'Demonstrably False' Political Ads, Sen. Warner Says
Facebook Employees Criticize Stance On Political Ads, Seek Ban On Targeting
Other Than That, Mrs. Trump, How Was The Game?
Google To Acquire Fitbit
World Series Game 7 Scores 21.2 Million TV Viewers
Survival Of The Fattest
Kraft Heinz Shows Progress, Promises More Under New CEO
Amazon Takes Credit For 115% Leap In Ecommerce Ad Spending
Combined Ad/Marketing Spending To Outpace Madison Avenue Estimates
Facebook Agrees To $643,000 Fine To Settle Privacy Investigation In U.K.
Proposed Law Requires Platforms To Allow Opt-Outs From Personalized Content
Are We Losing The Spirit Of Radio?
HBO Max Starting May 2020, With 31 New Original Shows For Its First Year
'Wars' Officially Kick Off This Week With Apple TV+ Launch, HBO Max Unveil, Disney+ Blitz
Why Disney Will Clobber Apple In The Streaming Wars
The Joy of Listening to Older People
GroupM: Balkanization Makes Media Shops Even More Relevant
YouTube, Hasbro, Mattel And Others Sued Over Children's Privacy
Old Sitcoms Never Die, Nor Do They Fade Away