MediaPost Agency Daily Editions for April 2015
- MediaPost Agency Daily - Thursday, April 16, 2015
- Naming Agency Still Begging Cannes, CLIO, Pencil to Add Naming Category
- Bacardi Consolidates Its Global $300 Million Creative and Media Assignments with BBDO and OMD
- R/GA Start-Up Accelerator Program Aims to Make Dodger Stadium Experience Better For Fans
- WPP Buys Mobile Ad Attribution Firm Medialets
- Fallon Officially Scoops Up The Big Ten Network
- Horizon Media Successfully Defends Telemundo, NBC Universo Assignments
- Dentsu Aegis Acquires Forbes Consulting Group
- Simulmedia Extends Audience Delivery Guarantee, Will Benchmark Against Digital Too
- NEW! Target And Chandelier Launch 'Life is a Party' Campaign
- REVOLVING DOOR: Ologie Appoints Bill Litfin Chief Digital Officer
- BIZ DEV: Sea Cuisine Names Mechanica AOR
- Native Advertising Shakes Up Agency And Brand Ecosystem
- Louder Than Words: Brand Integrity And The New Age Of Marketing
- MediaPost Agency Daily - Wednesday, April 15, 2015
- Episode 709: 'She's My Mother/She's My Sister/She's My Waitress'
- Coty Wants Five Months To Pay Its Agency Bills
- Agencies, This Is the Company That Is Making You Look Stupid
- How Agencies Can Win The Battle Against Ad-Tech Companies
- Staples Dives Into The 'Shark Tank'
- WPP, Publicis Stocks Continue Slide: Analyst Urged Investors To Exit The Sector
- Laura Shuler Jumps From Jack Morton To Landor
- Fallon Wins Big Ten Network Account
- NEW! Saucony's New 'Seeker' Campaign From Mechanica
- REVOLVING DOOR: Tim Scott Departs mcgarrybowen For Land O'Lakes
- BIZ DEV: Mono Cooks Up Smashburger Account
- MediaPost Agency Daily - Tuesday, April 14, 2015
- Adland Stocks Fall After Analyst's Advice To Exit Ad Sector
- Mobile App Makes It Really Easy For Creatives to Obsess Over Festival Art
- There Is A Bear In Madison Avenue's Woods, And It's Kicking Back: Analyst Says Agency Rebates Are No Bull
- That Art Director That Wears the Same Clothes to Work Every Day is Very Practical
- WPP Launches New Consultancy
- New WPP Agency Aims to Save Marketers From Big Data Overload
- ZipRecruiter Goes National To 'Find The Right One'
- Rockfish Wins Pappy & Company And A Major Brand Overhaul Is In The Works
- Congress To Take Up Patent Troll Bills
- NEW! TrueCar Launches Social Campaign Tied To 'True Love' TV Spot
- REVOLVING DOOR: Sarah Tucker Joins True North Inc. As Client Development Manager
- BIZ DEV: Wells Fargo Consolidates Media With Omnicom Shops
- Who Doesn't Remember His First Time?
- MediaPost Agency Daily - Monday, April 13, 2015
- Ad A.D.D.: Why The Days Of Digital Ads As We Know Them Are Numbered
- McCann Worldgroup Names Sean MacDonald Chief Digital Officer
- Ad Exec Says Traditional Agencies Will Never Understand Digital Marketing
- Unfriend Anyone Who Sends You Baseball Footage
- IPG CEO Michael Roth Gets 10% Pay Raise For 2014 To Nearly $13 Million
- Two Ad Execs Write A Fart Book
- Rising Demand For Original Content Drives Greater Share Of Marketing Budget
- Pepsi, Chevy Jingle Their Way Into AMP Hall Of Fame
- New AOR ASO Shows The Paradise Side Of Sea Palms Resort
- Unlimited Data Is Irresistible Temptation
- NEW! Petco Expands "Think Adoption First" Campaign
- REVOLVING DOOR: Y&R Appoints New Leadership Team In Shanghai
- BIZ DEV: VTech Hires A New Creative Shop
- MediaPost Agency Daily - Friday, April 10, 2015
- 27% of New York Agencies Fail Google's Mobile-Friendly Test
- Agency Creates Google-Like Site For Crazy Swedish Footballer Zlatan Ibrahimovic
- Omnicom's Wren Gets 33% Pay Hike In 2014 As Company Delivers Strong Profit Growth
- UEG Wins Brand Engagement, Content Creation Assignments For Comic Cons/CONtv
- The Commoditization Of Creativity
- Are Timesheets Killing Innovation?
- New! Pitch Launches Campaign To Attract Interns
- REVOLVING DOOR: Max Fresen Appointed Creative Director of Experience Design At DigitasLBi
- BIZ DEV: SelectNY Named Lead Agency For Stage Stores
- Mobile Payments Become Marketing Tool For Dunkin' Donuts, Shopify, ChowNow
- Spending Up, But Marketers Still Have Big Digital Blind Spots
- MediaPost Agency Daily - Thursday, April 9, 2015
- Australian Agency Cummins & Partners Opens Shop in Toronto, Promises to Hire Women
- Wells Fargo Consolidates Media With Omnicom Shops
- Fuse Marketing Adds Creative Technologist, Names New Director of Client Service
- VTech Retains Horizon Media, Appoints Siltanen As Its New Creative Agency
- In October 2016, Sprite Will, Again, Choose A New Agency
- BBDO Deemed Most Effective Full-Service Network, OMD Top Media Network Worldwide
- Carmichael Lynch Wins U.S. Bank AOR
- March Madness Winners? Non-Sponsors McDonald's, Nike
- R/GA's Bob Greenberg To Receive Lion of St. Mark Award At Cannes
- The St. Louis Cardinals Will Win The World Series
- NEW! Grok's 'How Many Times" Campaign For AZO
- REVOLVING DOOR: Angela Zepeda Elevated to President/CMO at Lowe Campbell Ewald.
- BIZ DEV: Norwegian Cruise Line Reviews Creative/Media Assignments
- Three Truths About Fraud
- MediaPost Agency Daily - Wednesday, April 8, 2015
- WPP's Data Alliance, Facebook Expand Global Alliance
- Are Millennials Too Young And Inexperienced To Handle A Brand's Social Media?
- Publicis Groupe Promotes Sapient Executive to General Counsel
- It's Time For Country Time Lemonade TV Ads After A 14-Year Hiatus
- 72andSunny's First 'Brand Citizenship' Effort
- Analyst Downgrades Omnicom From 'Outperform,' Cites Lack Of 'Visibility,' Uncertainty About Its Future
- Note To Nielsen: Don't Let eXelate Die On The Vine
- NEW! Virgin Atlantic's 'Business Is An Adventure" Campaign
- REVOLVING DOOR: O'Sullivan Named Managing Director Labstore NA
- BIZ DEV: McCann Detroit Wins MGM Grand Detroit
- Episode 708: The Trinity: Blood, Death, and Coffee, Tea, or Me?
- MediaPost Agency Daily - Tuesday, April 7, 2015
- Y&R Names Tim O'Sullivan Managing Director Labstore NA
- Former Ad Exec Leaves Agency Childishness Behind to Teach Less Annoying Children to Swim
- Glenmorangie Touts Heritage, Expertise and Craftsmanship In New Global Campaign
- Naming Agency Asks Cannes, CLIO, Pencil to Add Naming Award
- 'Mad Men' Poses Existential Question: Is That All There Is?
- HTC, SapientNitro Promote Phones For 'Life' In New Global Campaign
- Firstborn Founder Says Goodbye to Advertising
- Facebook Sued For Creating Database of 'Faceprints'
- NEW! Battery Helps WBIE Gear Up For More Mortal Kombat
- REVOLVING DOOR: Havas Worldwide Appoints Beth Pasciucco Managing Director
- BIZ DEV: BFG Wins AMA Rebranding Assignment
- MediaPost Agency Daily - Monday, April 6, 2015
- 15 Ad Agency Survival Tips From A 15-Year Agency Veteran
- SC Johnson Puts $1 Billion Media-Buying Assignment In Review
- Grey New York Celebrates Jim Heekin's 10th Anniversary With Hilarious ABBA-Themed Video
- #ThingsBrandsNeverSaid: How FleishmanHillard Uses Data, Analytics, Content To Bring Client Stories To Life
- Barbarian Group Brings Production In House
- Turtle Wax Drives In Front Of Furious 7 For New Campaign
- Forge Drives Away With Regional Auto Account
- Asieya Pine Elevated To President At Lockard & Wechsler Direct
- The Nimble Newsroom
- NEW! Venezuela Bank Creates Unforgettable Account Number For Donations To Alzheimer's Foundation
- REVOLVING DOOR: Jason Elm Joins Barkley As ECD
- BIZ DEV: LeadDog Marketing Group Named AOR For Jabra
- MediaPost Agency Daily - Friday, April 3, 2015
- L'Oreal USA Puts Its $1 Billion Media Assignment Into Review
- Aw, Bummer. Creator of Pillsbury Doughboy Had Died
- Coming Soon To Ads Everywhere: Sonic The Hedgehog
- Proud Ad Dad Overjoyed Both His Kids Promoted On The Same Day
- GNC Holdings Appoints Three New Shops To Its Agency Roster
- Puerto Rican Ad Agency Offers 'Not A Single Day of Fun' Guy Free Trip to Puerto Rico
- Amobee: Funnyman Kevin Hart Rules Social Media
- FTC Finalizes Astroturfing Settlement With Deutsch L.A.
- Why Clients Fire Agencies
- NEW! Honda To Debut Selfie-Taking Car
- REVOLVING DOOR: Horizon Promotes Jason Smith To VP Digital Activation
- BIZ DEV: The Variable Named AOR For Spin Master
