MAD Agency Daily Editions for April 2015
MAD Agency Daily - Thursday, April 16, 2015
Naming Agency Still Begging Cannes, CLIO, Pencil to Add Naming Category
Bacardi Consolidates Its Global $300 Million Creative and Media Assignments with BBDO and OMD
WPP Buys Mobile Ad Attribution Firm Medialets
R/GA Start-Up Accelerator Program Aims to Make Dodger Stadium Experience Better For Fans
Fallon Officially Scoops Up The Big Ten Network
Horizon Media Successfully Defends Telemundo, NBC Universo Assignments
Dentsu Aegis Acquires Forbes Consulting Group
Simulmedia Extends Audience Delivery Guarantee, Will Benchmark Against Digital Too
NEW! Target And Chandelier Launch 'Life is a Party' Campaign
REVOLVING DOOR: Ologie Appoints Bill Litfin Chief Digital Officer
BIZ DEV: Sea Cuisine Names Mechanica AOR
Louder Than Words: Brand Integrity And The New Age Of Marketing
Native Advertising Shakes Up Agency And Brand Ecosystem
MAD Agency Daily - Wednesday, April 15, 2015
Agencies, This Is the Company That Is Making You Look Stupid
Coty Wants Five Months To Pay Its Agency Bills
Episode 709: 'She's My Mother/She's My Sister/She's My Waitress'
Staples Dives Into The 'Shark Tank'
How Agencies Can Win The Battle Against Ad-Tech Companies
WPP, Publicis Stocks Continue Slide: Analyst Urged Investors To Exit The Sector
Laura Shuler Jumps From Jack Morton To Landor
Fallon Wins Big Ten Network Account
NEW! Saucony's New 'Seeker' Campaign From Mechanica
REVOLVING DOOR: Tim Scott Departs mcgarrybowen For Land O'Lakes
BIZ DEV: Mono Cooks Up Smashburger Account
MAD Agency Daily - Tuesday, April 14, 2015
Mobile App Makes It Really Easy For Creatives to Obsess Over Festival Art
Adland Stocks Fall After Analyst's Advice To Exit Ad Sector
That Art Director That Wears the Same Clothes to Work Every Day is Very Practical
There Is A Bear In Madison Avenue's Woods, And It's Kicking Back: Analyst Says Agency Rebates Are No Bull
New WPP Agency Aims to Save Marketers From Big Data Overload
WPP Launches New Consultancy
ZipRecruiter Goes National To 'Find The Right One'
Rockfish Wins Pappy & Company And A Major Brand Overhaul Is In The Works
Congress To Take Up Patent Troll Bills
NEW! TrueCar Launches Social Campaign Tied To 'True Love' TV Spot
REVOLVING DOOR: Sarah Tucker Joins True North Inc. As Client Development Manager
BIZ DEV: Wells Fargo Consolidates Media With Omnicom Shops
Who Doesn't Remember His First Time?
MAD Agency Daily - Monday, April 13, 2015
Ad Exec Says Traditional Agencies Will Never Understand Digital Marketing
McCann Worldgroup Names Sean MacDonald Chief Digital Officer
Ad A.D.D.: Why The Days Of Digital Ads As We Know Them Are Numbered
Two Ad Execs Write A Fart Book
Unfriend Anyone Who Sends You Baseball Footage
IPG CEO Michael Roth Gets 10% Pay Raise For 2014 To Nearly $13 Million
Rising Demand For Original Content Drives Greater Share Of Marketing Budget
Pepsi, Chevy Jingle Their Way Into AMP Hall Of Fame
New AOR ASO Shows The Paradise Side Of Sea Palms Resort
Unlimited Data Is Irresistible Temptation
NEW! Petco Expands "Think Adoption First" Campaign
REVOLVING DOOR: Y&R Appoints New Leadership Team In Shanghai
BIZ DEV: VTech Hires A New Creative Shop
MAD Agency Daily - Friday, April 10, 2015
27% of New York Agencies Fail Google's Mobile-Friendly Test
Agency Creates Google-Like Site For Crazy Swedish Footballer Zlatan Ibrahimovic
Omnicom's Wren Gets 33% Pay Hike In 2014 As Company Delivers Strong Profit Growth
UEG Wins Brand Engagement, Content Creation Assignments For Comic Cons/CONtv
The Commoditization Of Creativity
Are Timesheets Killing Innovation?
New! Pitch Launches Campaign To Attract Interns
REVOLVING DOOR: Max Fresen Appointed Creative Director of Experience Design At DigitasLBi
BIZ DEV: SelectNY Named Lead Agency For Stage Stores
Mobile Payments Become Marketing Tool For Dunkin' Donuts, Shopify, ChowNow
Spending Up, But Marketers Still Have Big Digital Blind Spots
MAD Agency Daily - Thursday, April 9, 2015
Australian Agency Cummins & Partners Opens Shop in Toronto, Promises to Hire Women
Wells Fargo Consolidates Media With Omnicom Shops
Fuse Marketing Adds Creative Technologist, Names New Director of Client Service
VTech Retains Horizon Media, Appoints Siltanen As Its New Creative Agency
In October 2016, Sprite Will, Again, Choose A New Agency
BBDO Deemed Most Effective Full-Service Network, OMD Top Media Network Worldwide
Carmichael Lynch Wins U.S. Bank AOR
March Madness Winners? Non-Sponsors McDonald's, Nike
R/GA's Bob Greenberg To Receive Lion of St. Mark Award At Cannes
The St. Louis Cardinals Will Win The World Series
NEW! Grok's 'How Many Times" Campaign For AZO
REVOLVING DOOR: Angela Zepeda Elevated to President/CMO at Lowe Campbell Ewald.
BIZ DEV: Norwegian Cruise Line Reviews Creative/Media Assignments
Three Truths About Fraud
MAD Agency Daily - Wednesday, April 8, 2015
Are Millennials Too Young And Inexperienced To Handle A Brand's Social Media?
WPP's Data Alliance, Facebook Expand Global Alliance
Publicis Groupe Promotes Sapient Executive to General Counsel
It's Time For Country Time Lemonade TV Ads After A 14-Year Hiatus
72andSunny's First 'Brand Citizenship' Effort
Analyst Downgrades Omnicom From 'Outperform,' Cites Lack Of 'Visibility,' Uncertainty About Its Future
Note To Nielsen: Don't Let eXelate Die On The Vine
NEW! Virgin Atlantic's 'Business Is An Adventure" Campaign
REVOLVING DOOR: O'Sullivan Named Managing Director Labstore NA
BIZ DEV: McCann Detroit Wins MGM Grand Detroit
Episode 708: The Trinity: Blood, Death, and Coffee, Tea, or Me?
MAD Agency Daily - Tuesday, April 7, 2015
Former Ad Exec Leaves Agency Childishness Behind to Teach Less Annoying Children to Swim
Y&R Names Tim O'Sullivan Managing Director Labstore NA
Glenmorangie Touts Heritage, Expertise and Craftsmanship In New Global Campaign
'Mad Men' Poses Existential Question: Is That All There Is?
Naming Agency Asks Cannes, CLIO, Pencil to Add Naming Award
HTC, SapientNitro Promote Phones For 'Life' In New Global Campaign
Firstborn Founder Says Goodbye to Advertising
Facebook Sued For Creating Database of 'Faceprints'
NEW! Battery Helps WBIE Gear Up For More Mortal Kombat
REVOLVING DOOR: Havas Worldwide Appoints Beth Pasciucco Managing Director
BIZ DEV: BFG Wins AMA Rebranding Assignment
MAD Agency Daily - Monday, April 6, 2015
15 Ad Agency Survival Tips From A 15-Year Agency Veteran
SC Johnson Puts $1 Billion Media-Buying Assignment In Review
Grey New York Celebrates Jim Heekin's 10th Anniversary With Hilarious ABBA-Themed Video
#ThingsBrandsNeverSaid: How FleishmanHillard Uses Data, Analytics, Content To Bring Client Stories To Life
Barbarian Group Brings Production In House
Turtle Wax Drives In Front Of Furious 7 For New Campaign
Forge Drives Away With Regional Auto Account
Asieya Pine Elevated To President At Lockard & Wechsler Direct
The Nimble Newsroom
NEW! Venezuela Bank Creates Unforgettable Account Number For Donations To Alzheimer's Foundation
REVOLVING DOOR: Jason Elm Joins Barkley As ECD
BIZ DEV: LeadDog Marketing Group Named AOR For Jabra
MAD Agency Daily - Friday, April 3, 2015
Aw, Bummer. Creator of Pillsbury Doughboy Had Died
L'Oreal USA Puts Its $1 Billion Media Assignment Into Review
Proud Ad Dad Overjoyed Both His Kids Promoted On The Same Day
Coming Soon To Ads Everywhere: Sonic The Hedgehog
Puerto Rican Ad Agency Offers 'Not A Single Day of Fun' Guy Free Trip to Puerto Rico
GNC Holdings Appoints Three New Shops To Its Agency Roster
Amobee: Funnyman Kevin Hart Rules Social Media
FTC Finalizes Astroturfing Settlement With Deutsch L.A.
Why Clients Fire Agencies
NEW! Honda To Debut Selfie-Taking Car
REVOLVING DOOR: Horizon Promotes Jason Smith To VP Digital Activation
BIZ DEV: The Variable Named AOR For Spin Master
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