The indoor location mapping market will heat up in coming years as the airwaves and your exact location in a shopping mall or store become contested terrain. Talk about a fight over shelf space.

The big Broadway show starring Spider-Man will be using Bluetooth technology to ask passersby to opt in to digital assets as well as the opportunity to find and buy tickets on the spot.

For the deal addicts out there who live in dread of paying 50 cents too much for that deodorant, your drug is here. Savings.com gives grocery shoppers visibility across their supermarkets.

Supermarkets have an incredible opportunity to super-serve customers with apps. From coupon loading to shopping list creation, deal discovery and even geo-fenced reminders and intelligence about one's shopping patterns, there is so much value waiting to be delivered to consumers.

Carriers are about to lose their natural growth engine -- subscriber expansion. Now they will have to build business the old-fashioned way -- innovation. One of the first calls they make will be mobile marketing.

The migration of revenue and attention to mobile hit a massive high this week with the latest IAB revenue report. But more than simply moving budgets, one starts to wonder if, whether and how the move to mobile changes strategies and overall thinking about what digital does.

Showrooming is going to be a powerful factor in holiday shopping, according to a survey of consumers. But so will be "webrooming," in which shoppers use the Web to research and identify items and then seek to buy them in a store.

The first Nielsen Twitter TV Ratings demonstrate just how selective a second screen Twitter is. Aside from a few serialized shows, reality shows and the always Tweet-able Miley Cyrus dominated the TV Twitterverse.

When it comes to total reach across the app and mobile Web universe, three new media titans rule the airwaves with an impressive capacity to reach a mass audience.

Apple buys startup Cue, signaling more investment in contextualized services. While robot valets have a certain geeky appeal, personalization and contextualized services are likely to take more nuanced and subtle forms that many of us will come to expect from our phones over time but perhaps not notice.