• Vevo Goes Native With Mirriad And Twitter
    Vevo is tapping the native ad specialists at Mirriad to mix brand messages into music videos. Kicking things off, Levi's is being featured in a video for Aloe Blacc's hit single, "The Man," Vevo announced during its NewFront presentation on Monday night. Mark Popkiewicz, Mirriad's CEO, described the deal as "disrupting the traditional barriers between content and advertising."
  • PBS Makes Pitch For Online Sponsorships
    Two years ago, PBS began creating original Web-only series and now boasts more than 30 shows streamed 5 million times a month by more than 1 million subscribers. Programming from PBS Digital Studios, distributed mainly through a network of YouTube channels, focuses on science, culture, lifestyle, education -- but translated into Web-friendly, short-form video.
  • Octoly Beta Tests Dashboard To Help YouTube Advertisers Discover, Inventory Views
    Octoly, a new brand management software company that helps YouTube advertisers, earlier this week launched a beta test of two new products, Suite360 and ContextID, that it says gives advertisers a "holistic" overview of a brand's owned, earned and paid activity
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