Coca-Cola is announcing today a two-year deal beginning Tuesday with cable on-demand fitness network ExerciseTV that will place Coke's Enviga green tea and brand images on some of the channel's 200 workout shows and create original Enviga programming. Nike, meanwhile, returns as a title sponsor for MTV's New Year's celebration and will kick off a TV and billboard fitness campaign around its "No Excuses" theme. Throughout MTV's Tila Tequila's New Year's Eve Masquerade 2008, Nike will air a 60-second ad with U.S. Paralympics basketball player Matt Scott, who sits in an empty gym bouncing two basketballs while rattling …

Despite the Zen-like atmosphere at Toyota's design and research facility in Orange County, Calif., designers have been brewing up creative disruption on four wheels since 1973, including the 2001 Highlander SUV and the 2005 Scion xB. On Jan. 13 the company will take the wraps off a new concept truck--dubbed A-BAT--developed at Calty. It's yet another vehicle that could have embattled American automakers scrambling to catch up. The sleek vehicle is roughly the size of Toyota's smallest SUV, the RAV4, despite looking much larger, thanks to an oversize front grill and rough-and-tumble body design intended to delight truck aficionados. …

A deal between Apple and News Corp's 20th Century Fox will allow consumers to rent the latest Fox DVD releases by downloading a digital copy from Apple's iTunes platform for a limited time, according to a person familiar with the situation. The agreement, which is likely to be announced at the Macworld show on January 14, has the potential to transform film distribution. Apart from letting people rent online, Apple will also for the first time extend its FairPlay digital rights management system beyond its own products. A digital file protected by FairPlay will be included in new Fox DVD …

In a business that has seen the disappearance of major retailers such as Tower Records and Sam Goody, music label Rhino Entertainment has opened a pop-up store in Los Angeles for the month of December only. A division of Warner Music Group that's best known for its ingenious repackaging of its back catalog, Rhino sees the pop-up store as an extension of its direct-to-consumer Web site at www.rhino.com. Open seven days a week from noon to 8 p.m., the store gives customers a chance to see and feel limited-edition boxed sets, silkscreen posters, fine art photographs, and other merchandise in …

The combined Sony Ericsson Mobile Communications AB produces popular phones neither parent could make on its own, melding Japanese and Swedish practices along the way. It paired Sony's Walkman brand with Ericsson's wireless technology, for example, to create one of the first music cell phones. Sony Ericsson has sold more than 45 million Walkman phones to date, helping boost its global market share to nearly 9%, up from around 6% two years ago. New president Hideki Komiyama now faces a key project: making games on mobile phones look good enough and be fast enough to use Sony's popular PlayStation brand. …