Domino Pizza plans to rebrand itself around a play on its old slogan. Ads slated to start running Christmas Eve will carry the tagline "You Got 30 Minutes." The idea is to tell customers that ordering from Domino's gives them back 30 minutes they would have spent rustling up a meal. But it stops short of promising delivery in a half-hour. Domino's made its name by running ads that offered a discounted or free pie if the driver didn't arrive within 30 minutes of an order. But in 1993, a St. Louis woman who was involved in an auto …

Although a large number of baseball players were implicated last week in former Sen. George Mitchell's 409-page tome detailing baseball's "steroids era," the vast majority of them are not active endorsers for product marketers. "If the report had named the young guns who were the future of the game, it would have been a huge problem," says Wally Hayward, CEO of Relay Worldwide, a sports and sponsorship agency based in Chicago. The fact that it didn't "means this will all be just a big mark on a time period that's in the past," according to Hayward. …

Olay will launch five products and a personal care Web site, OlayForYou.com, next year--all backed by multimedia campaigns. The blockbuster among the new products is expected to be Olay Regenerist 14-Day Skin Intervention. The two-week treatment is "like Whitestrips for the face," says Eric Admiraal, Olay brand manager for anti-aging. OlayForYou.com launches in January, as do TV and print ads. OlayForYou.com will feature a five-minute consultation designed to meet individual needs. Consumers are then given recommendations regarding their top-two skincare concerns and related Olay products. P&G plans to expand upon the success of Olay.com. That site had 337,000 unique …

George Dickel Whisky has taken out ads in several newspapers to apologize for a shortage of its No 8 brand, blaming the situation on "an incredible surge in demand." But it's been known for years that a shortfall of the Tennessee sippin' whiskey was coming because parent company Diageo decided to shut down the distillery from 1999 to 2003 to reduce a huge inventory backlog. A previous marketing plan ramped up production during a failed attempt to challenge Jack Daniel Distillery for Tennessee whiskey supremacy. There was such a Dickel surplus that some bottles on the shelves were more …

From high-end dresses to bargain coats, spending on women's apparel dropped nearly 6% during the first half of the Christmas season, compared with the same period last year, according to MasterCard Advisors, a division of the credit-card company. The slowdown is worrisome because women make the vast majority of purchases in retailing, and their spending is a closely watched barometer of the industry's health. Analysts blamed a rough economy, which has discouraged women--and mothers, in particular--from splurging on clothing for themselves and a lack of compelling fashions this winter. MasterCard found that online spending had surged about …