Mark DiMassimo, creative director of marketing shop DiMassimo Goldstein, and Eric Yaverbaum, president of PR agency Ericho Communications, are planning to deliver 1 million used water bottles stuffed with messages to incoming Coca-Cola CEO Muhtar Kent as part of an awareness campaign they call "Tappening." The campaign aims to encourage consumption of tap water, as well as get consumers to buy reusable bottles emblazoned with messages including "Think Global. Drink Local." So far, about 10,000 bottles have been collected, DiMassimo says, adding that because of storage issues, the bottles will be delivered piecemeal to Kent. At this point, …

The first overhaul of JPMorgan Chase's brand advertising since its 2004 merger with Bank One will launch Sunday with a series of print ads in major newspapers, followed by four television commercials that will be broadcast in rotation on Monday morning's network news programs. The tagline and theme of the campaign is "Chase What Matters." The ads, in black and white with the Chase name highlighted in blue, strive for a contemporary feel and will be used throughout the bank's wide range of consumer businesses, including credit cards, student loans and retail banking. They also promote the concrete, …

Quicken Online--a stripped-down Web-based version of Quicken that will primarily download banking transactions and automatically categorize them so users can identify where their money disappears to--hopes to attract twenty- to thirtysomethings who live paycheck to paycheck. Intuit is charging $2.99 a month for the new subscription service. The software Goliath's move is rumbling through a competitive territory populated by start-ups such as Mint.com, Wesabe and Geezeowhich have already have devised eye-catching tools that combine colorful Quicken-like pie charts with elements of social networking and cell phone alerts--but for free. The choices for consumers will get better when …

Hyundai is boldly jumping into the market for $30,000-plus sedans--a crowded field where quality is a given and image matters much more to both buyer and seller. Its new seda--called Genesis--was launched in South Korea yesterday and will hit the U.S. in June. Hyundai will tout that Genesis' performance is comparable to German luxury brands and that its price is lower. While final pricing hasn't been set, Hyundai expects the Genesis to start in the low-$30,000 range, compared with the low-$40,000 for BMW AG's 3-series sedan. Hyundai is offering the vehicle under its own name rather than …

Chrysler wants to reduce its sales of vehicles to government and commercial buyers--such as rental-car companies--by as many as 200,000 autos this year. The change in its sales strategy is part of Chrysler's efforts to make it a retail-based company that relies on what Chrysler President Jim Press calls a "pull-driven system." J.D. Power and Associates estimates that Chrysler's fleet sales last year were about 30%. The market-research company estimates the industry fleet average is about 21%. Recently Press and CEO Bob Nardelli indicated the company wants to cut its fleet sales toward 20% of its total …

Rick Wagoner, General Motor's chairman and CEO, will introduce a new fuel-cell concept crossover vehicle--the Cadillac Provoq--at the Consumer Electronics Show in Las Vegas today. GM has been pushing energy diversity since it unveiled its Chevrolet Volt range-extended electric vehicle last year. Wagoner is expected to expand upon that vision by showing another version of the Volt's propulsion system in the Cadillac concept and talking about how the kind of connectivity made possible by consumer electronics can advance safety and fuel economy. Beyond those issues, GM is working toward a time when people won't have to …