Dunkin' Donuts will announce today that it is targeting afternoon and evening crowds with new flatbread sandwiches and personal pizzas heated in convection ovens rather than microwaves. The chain hopes the move will improve food quality and bolster an expansion plan that's introducing Dunkin's pink and orange-themed restaurants far beyond the brand's Northeastern base. The 57-year-old chain is billing what it calls its "all-day, oven-toasted menu" as its biggest change since its launch of espresso drinks in 2003. The goal is to even out sales throughout the 5 a.m. to 11 p.m. day maintained by most of the 5,400-plus …

Candy spiked with caffeine--and often vitamins--is the low-growth, $29 billion U.S. candy, gum and chocolate industry's answer to surging competition from energy drinks. The new products are appearing as the candy industry is losing part of its most bankable audience--kids--and fears of obesity and diabetes also cut into consumption. Last month, Mars introduced Snickers Charged, a version of the candy bar with a cup-of-coffee's worth of caffeine, plus B vitamins and amino acids, ingredients typically found in energy drinks. Jelly Belly Candy Co. has come out with Extreme Sport Beans, which are caffeinated and contain electrolytes, compounds beneficial for …

Anheuser-Busch is launching a lime-flavored version of flagship Bud Light in May that will be supported by a $35 million media, merchandising and sampling blitz--including entertainment and sports TV, online, print and outdoor ads. A memo to distributors says brand's "consumer target" is light-beer drinkers ages 25 to 54 who prefer a "sweeter" beer, as well as "trendsetters and aspirers." Archrival Miller Brewing has done a respectable job with its lime-and-salt flavored Miller Chill brand since it went national last year. The brand has sold 450,000 barrels, according to industry sources, good for a 0.3% market share. At …

Gary C. Kelly, who transformed himself from a buttoned-down C.P.A. to one of Corporate America's most colorful bosses, must compete in an industry with thinning profits and looming mergers. But he's intent on preserving a raucous corporate culture that includes diversions like Halloween skits. Kelly is also pulling on the big levers, fundamentally changing the airline's business: raising fares, packing more people onto planes, and abandoning an egalitarian boarding policy for one that lets business travelers board and pick seats first. He needs to lift revenue by $1.5 billion a year to offset rising fuel expenses. But …

Swimming superstar Michael Phelps has spent the last two years helping develop the new Speedo Lzr Racer suit--which was unveiled yesterday at a press conference in New York City--with his coach Bob Bowman. The ultra-lightweight fabric is water repellent, and welding allows a seamless fit. It was also developed with NASA. The suit is expected to be worn by most U.S. swimmers and swimmers from more than 50 countries at the Beijing Olympics in August. Phelps will get a $1 million bonus from Speedo if he wins seven golds, a record held by American Mark Spitz. Phelps left …

J&J is deviating from the medium--TV--and the message that long ago put it on top of the market. Animated Web ads for Johnson & Johnson 's Baby Lotion highlight the emotional connections babies build with their mothers rather than the medicinal benefits that most competitors stress. An animation studio, not an ad agency, develops the ads. Its decision to depart from its decades-long advertising formula carries risk, as competition in the baby-lotion market is heating up. J&J retains almost half of the $814.5 million baby-care market, but it faces competition from companies that weren't even in the U.S. …

Michael Jordan's last game was in 2003, but sales of his Nike brand keep growing. Last year, Brand Jordan--now a separate Nike subsidiary with its own building--grossed about $800 million. That's just $100 million less than the entire company was pulling in when they signed the basketball great 23 years earlier. "Brand Jordan today sells about twice as much product around the world as when he was playing," says Nike founder Phil Knight. The company is throwing everything it has at the release of its latest Air Jordan--the Air 23--with a focus on the NBA All-Star game Feb. 16 …