Signaling that it is intent on using its position as the premiere online bookseller to strengthen its presence in other phases of bookselling and manufacturing, Amazon.com is telling publishers who print books on demand that they will have to use its on-demand printing facilities if they want their books directly sold on its Web site. Instead of printing a large quantity months before a title goes on sale, print-on-demand allows publishers to print copies in response to requests from retailers or other customers. The technique has been embraced by more than half of the country's university presses and virtually all …

Intel is starting a business-to-business campaign Monday--with a budget estimated at $50 million--to become the problem-solver for the people who solve computer network problems for others. Dubbed ITopia--the promised land for information technology professionals--the campaign is planned to appear in 10 major markets: Brazil, Britain, Canada, China, France, Germany, India, Japan, Russia and the United States. About 80% of the spending for the ITopia campaign will be for online advertising; the rest will go toward magazine ads. Intel is moving quickly to shift its media spending to the Internet and other nontraditional media, from conventional media like television. The campaign …

Packs of Topps and Upper Deck baseball cards created exclusively for "National Baseball Card Day" will be distributed for free to fans at Toys "R" Us outlets and participating trading card shops around the country tomorrow. MLB Clubhouse Shops and MLB.com, Major League Baseball's Web site, will also be offering the special cards. Each pack contains six Topps and six Upper Deck cards, seeded with high-profile stars such as David Ortiz, Albert Pujols and Derek Jeter, as well as up-and-coming players. The giveaway is primarily aimed at the youngest baseball fans. "It's one of the first touchpoints for kids on …

Conceding that the main problem facing Motorola's unprofitable mobile phone unit is its inability to come up with new products to replace the highly successful Razr, CEO Gregory Q. Brown says that the company will split itself into two separate publicly traded entities. The Razr was once a must-have phone, but has faded from the scene. Motorola's influence and stock price have declined as rivals have taken the lead in creating interesting devices. Apple and its popular iPhone, for example, have captured the attention of buyers in the high-end market. Brown says he hopes that by turning the mobile devices …

Instead of flashy advertising campaigns or a quick burst of new products, Nokia is making mostly behind-the-scenes changes to recover the early lead it had in the U.S. cell phone market, where it was the largest device maker in the late 1990s. It is cooperating with the large carriers such as AT&T that control how most phones are sold to customers in the U.S., and has started designing phones specifically for North America. A major hurdle for Nokia in the U.S. is that about half the handsets sold here use a wireless standard that isn't widely used elsewhere. Nokia typically …

Honest Tea--invigorated with an infusion of a reported $43 million that Coca-Cola spent for a 40% stake in February--is introducing five new or reformulated flavors of its organic ready-to-drink teas to mainstream stores next month. The flavors are Citrus Green Energy Tea, Honey Green Tea, Lemon Black Tea, Peach White Tea and Pomegranate White Tea with Acaí. Each is slightly sweeter than the core line sold at health food stores, and bears a fruitier taste. All are USDA Certified Organic. To promote the brand, Honest Tea will kick off a year long, 10-city sampling tour. "We're trying to become more …

Despite a revival in its flagging quality, Jaguar hasn't kept up with the times--particularly when it comes to style--since Ford acquired the British nameplate in 1989. As a result, it is suffering from an aging audience, according to George Magliano, director of automotive industry research at Global Insight. "I don't think people under 60 are aware of the luster of the Jaguar brand name," Magliano says. Ford has let the look of Jaguars age, agrees Jonathan Linkov, Consumer Reports' managing editor for autos. Its flagship, the XJ, has kept the classic Jag look from the 1950s and '60s until very …

For four days in January, 17 top bartenders from as far away as New York, London and Munich descended on tiny Cognac in eastern France and attempted to create a trendy cocktail that will make the liquor's popularity soar. The result was a Cognac, ginger and lemonade-based drink called the Summit. Bureau National Interprofessionnel du Cognac, the Cognac trade group, concedes that the Summit might be a long shot--and that if it doesn't catch on, the group may have to try again with a new drink. So far, the best-known Cognac-based cocktail is the Sidecar, which arrived in bars in …