• George Foreman Plugging A Bevy Of New Products
    George Foreman -- grill pitchman, Meineke muffler spokesman and ex-boxing champion --is stepping into the marketing arena again. And again. George Foreman Enterprises has been striking deals for products as varied as vitamin shakes and shoes for diabetics. Through his Web site, biggeorge.com, he sells autographed boxing gloves and George Foreman cookbooks and memoirs. Besides the shake (George Foreman's Life-Shake) and the shoe (InStride), Foreman has endorsed, through the company, UFood Grill, a health-food restaurant chain, and a British line of frozen meats, fish and poultry. A reality series starring Foreman and his wife and children, "Family Foreman," made …
  • Geico Cavemen Strut Their Stuff On In-Bar Jukebox Network
    Geico is taking its trademark Neanderthals out dancing, via an interactive promotion running on the Ecast in-bar jukebox network. "Dancing Caveman" began appearing this month on Ecast's broadband-enabled music players in hundreds of bars and nightclubs in the New Jersey and Connecticut markets. Ecast users see promotional banners for the Geico campaign in the course of making their music selections. If they chose to click through one of the ads, they are offered a choice of controlling a disco Geico Caveman or a classic roll-n-roller using game controls branded by Geico. With another click, the caveman of their …
  • Gates, Bloomberg Pool Riches To Fight Smoking Worldwide
    New York Mayor Michael Bloomberg and Microsoft co-founder Bill Gates hope to jumpstart a global movement to curb the use of tobacco among adults and teens in developing countries by pumping a combined $500 million -- including $375 million in new funds --through 2013 to combat what public health officials have deemed a global tobacco epidemic. With the help of partners such as the World Health Organization, they aim to help government officials and business leaders in low- and middle-income countries create tobacco control programs, raise tobacco taxes, ban advertising, and create smoke-free public spaces. Phillip Morris USA …
  • GM's Sales Soar Overseas, Struggle At Home
  • Average U.S. Household Throws Out 25% Of Fresh Fruit, Veggies
  • Landline Subscribers Jumping Ship At Phone Giants
    Consumers are dropping traditional landlines faster than expected at the same time as the American cell phone market gets saturated -- nearly 85% of American consumers already own a mobile phone. And with more options, mobile phone buyers are also becoming more selective about the calling plans and the type of phones they want, making the market even more competitive. Analysts say that AT&T, which still gets 32% of its revenue from its landline business, will report a decline in the number of its traditional landline subscribers in an earnings call today. Currently the company has 60.4 million traditional landlines …
  • Young Will Succeed Lazarus As O&M's Global CEO
    Miles Young, 53, chairman of Ogilvy & Mather Worldwide Asia-Pacific, will replace Shelly Lazarus, 60, as global CEO of O& M Worldwide effective Jan. 1. Lazarus will retain her title as chairman of Ogilvy Group. Lazarus has become one of the most powerful women in the business world, not just Madison Avenue. She helped Ogilvy grow internationally over the last decade, and pushed for investment in what were formerly known as below-the-line disciplines -- like direct marketing -- that contribute more than half of Ogilvy's total revenue. Along the way, she became known as a deft client handler, boasting …
  • Pom Wins False Advertising Suit Against Purely Juice
    Ruling that marketing for Purely Juice was misleading when it claimed that it was "100% pure pomegranate juice," a federal court in Los Angeles ordered the company to pay $1.5 million in damages to Pom Wonderful, which is widely credited with having created demand for the product. Purely Juice is one of many new products that hopped on the pomegranate bandwagon after the fruit became a hot ingredient for everything from candles to soaps to juices. Seven different labs showed found that Purely Juice contained trace amounts of pomegranate juice and a healthy dose of high-fructose corn syrup. Purely …
  • Apple Making Push In China
    Apple opened a full-service store in Beijing on Saturday -- its first in China. For years, Chinese consumers have had limited access to Apple's products, as the company has focused primarily on the developed markets that make up the bulk of its business. Rivals such as Lenovo and Hewlett-Packard have grown quickly after investing in retail and marketing efforts. Over the past two years, more Apple resellers have begun popping up in China's sprawling computer malls. Today, Ping Guo -- Apple in Chinese -- is widely known among China's affluent, tech-savvy youth in top-tier cities -- Apple's target niche …
  • The Real Issue About Steve Job's Health
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