Eighty percent of 625 survey respondents who represent the wealthiest 10% of U.S. households say they are looking closely at every spending category to see where they can save -- up from 68% in April. The survey, carried out at the end of June by Harrison Group and American Express Publishing, focuses on households with discretionary income of at least $100,000. The results show that "contrary to reports on wealthy families' inoculation against the effects of recession, many at the top of the wealth spectrum are cutting back as well," says the Harrison Group's Jim Taylor. Fifty-six per …

The agency that made Hummer a must-have for the ego-obsessed and got actress Kate Walsh to sit in a Cadillac and utter in her sexiest voice, "When you turn your car on, does it return the favor?" doesn't think of itself as a traditional advertising agency. "This business is no longer about just creating things," says Gary Koepke, co-founder of Modernista with Lance Jensen, "It's about conceptualizing ideas -- kind of like a think tank." Should you ever attend a concert where super-cool British trance DJ Paul Oakenfold is spinning tunes, it's a good bet that those cosmic computer …

Burger King is pushing its extended hours with a splashy ad campaign directed by Spike Lee and starring Sean Combs, but some franchisees are in open revolt over the mandate to stay open until 2 a.m. Three Miami operators filed a lawsuit that alleges that the extended hours don't make money and overtax the work force. Although the suit encompasses only 57 locations, it has drawn the support of the company's franchise association, which represents 5,000 of Burger King's 7,000 U.S. locations. "Nationwide, franchisees have advised our franchisor that serious safety, security and financial concerns surround the company's extended-hours …

Intel's forthcoming chips for desktop computers -- based on a design that is code-named Nehalem -- will use the brand name Core that is carried on some existing Intel products. Initial members of the product family based on Nehalem will carry the additional designation i7. Intel's branding plans attract wide attention, partly because the company often offers computer makers incentives for using brands associated with its products. In the past few years, Intel dispensed with the brand Pentium in favor of Core, a term that reflects the proliferation of multiple calculating engines -- often called microprocessor cores -- on …

A show debuting next month on the Fine Living cable channel will feature two hosts who will critique -- in "candid and often acerbic" language -- old clips from Martha Stewart's 1990s cooking and craft show. What's more, the show will be co-hosted by Martha's daughter, Alexis Stewart, and Jennifer Koppelman Hutt, who is the daughter of the chairman of Martha Stewart Living Omnimedia. They currently have a show together on Sirius Satellite Radio. Martha Stewart came up the premise herself after watching reruns of "Mystery Science Theater 3000" during a sleepless night. That series delivers sarcastic commentary about …