Indra Nooyi, PepsiCo's chairman and chief executive, says that she usually has a bowl of plain Quaker oatmeal and a glass of Tropicana juice with lots of pulp for breakfast. For lunch, she likes Lay's Kettle chips, heated for about 10 or 15 seconds, and drinks Mirinda Orange, an overseas brand. She also eats chips for dinner every night, substituting them for the traditional crisp in Indian cuisine called a papadum. If it's not Kettle chips, it's Vickie's Simply Sea Salt or Jalapeño. And "ice-cold Pepsi is to die for," she says. Nooyi says she keeps up with changes by …

Amazon.com is looking to sell wine in approximately 26 states, and wine sold on its site will come from all regions of the country, according to Terry Hall, communications director for the Napa Valley Vintners, a nonprofit group representing 315 growers in the famous California wine-producing region. Hall says that Amazon has been "fast-tracking" the idea, which has been under consideration for some time. An Amazon spokeswoman declines to comment. To avoid the confusing legal issues over the interstate sale of wine that vary from state to state, Amazon will be working with New Vine Logistics, a Napa, Calif.-based …

A new viral video produced for Wendy's by ad agency Kirshenbaum Bond & Partners shows a head of lettuce devouring a Baconator sandwich (two beef patties, two slices of cheese and six slices of bacon). The work is a stark departure for the chain, which made its name by way of simple homespun ads by the company's founder, Dave Thomas. So far, results for the film are mixed. Reviews are overwhelmingly positive on MySpace, where it has received 82,000 views, and heavily negative on YouTube, where it picked up about 16,000. It could be a matter of audience. …

Nissan's Infiniti has announced a new drop-top version of its G37 sports coupe. General Motors will deliver the Camaro convertible by June 2010. And Toyota's Lexus will unveil an open-air version of its sporty IS. All of them are targeted to empty nesters hitting their peak buying-power years and craving a little reward. "It's one of those urban myths that's not a myth," says Jack Nerad, analyst for Kelley Blue Book. "There's a romance associated with them." The median buyer's age of one of the most popular convertibles, the Ford Mustang, is 44. About 2% of car buyers …

Ocean Spray, the cranberry agricultural cooperative, is forking out $50,000, as well as a year's supply of cranberry products, to the winners of a competition to find the most innovative cranberry recipe at both the foodservice and consumer level. Marketing efforts such as this have resulted in a growing consumer awareness and interest in cranberries, especially for its benefits for urinary tract health. Although the berries hold no health claims in the U.S., Ocean Spray has in large part carried the message through to consumers via awareness campaigns that do not form part of its direct product or juice …

Burt's Bees products began hitting store shelves last month affixed with a Natural Products Association seal. The sticker promises that at least 95% of ingredients are natural or derived from natural sources, that they have no "potential suspected human health risks" and that development processes haven't significantly altered the effect of the natural ingredients, among other criteria. A handful of other brands also carry the certification. Mike Indursky, Burt's Bees' marketing chief, led the brand's involvement in the certification. He says that the company did a study last year that found that 78% of women believe that when they see …

Apple's iPod has 70% of the U.S. portable digital player market compared with Microsoft Zune's 3%, according NPD Group data, but market share is "not the sole measure of how effective we are in the business," says Robbie Bach, president of Microsoft's Entertainment & Devices Division. He cites the role Zune fills in the company's "connected entertainment" strategy -- which aims to give people easy access to music, videos and other media on devices, game consoles, PCs and other hardware. The comments came a day after Microsoft showed its third-generation Zune players, and as Apple's Steve Jobs unveiled a …

The New York attorney general has reached settlements with several firms engaged in student lending and has called on the rest of the direct marketing industry to adopt the same standards. Last October, attorney general Andrew Cuomo's office issued subpoenas and requests to dozens of companies and lenders that make loans directly to students. The new standards include a ban on the use of logos and return addresses that made it look like the lender's solicitation to consumers was from the federal government or the student's current lender. Firms may not mail fake checks or false rebate offers on …

Wal-Mart has applied for a liquor license for a small Marketside store that is planned as part of a retail development in Oceanside, a coastal city north of San Diego. The location, still awaiting planning approval, will be just two miles from a recently opened Tesco Fresh & Easy store in the neighboring city of Vista. The retailer has also leased a 12,000-square-foot space in a new condominium development in a rapidly gentrifying area in downtown San Diego. Wal-Mart is starting to explore alternative growth strategies in the U.S. as the growth of its network of highly profitable Supercenters …

Culture & Commerce, a small New York design agency, is the reason Los Angeles designer Sami Hayek's $20 bedspreads are stars of Target's back-to-school campaign. Its relationship with the retailer dates back to 2001, when it convinced Philippe Starck -- then known for luxury goods sold at upscale boutiques -- to design a line for Target that would increase his visibility without diminishing his high-end reputation. Before introducing designers to companies like Target or other clients such as Microsoft, Morgans Hotel Group and Puma, co-founder Michele Caniato analyzes their mass-market potential and spends up to nine months coaching them …