Ad Age and Adweek
In a blow to cerebral advertising,
Age reports, Hyundai Motor America is throwing its account in reverse and backing out of Goodby, Silverstein & Partner and its "Think About It" campaign.
Age says dealers -- not known for thinking hard about anything except results -- didn't like it. Also, a source tells
Age that Hyundai's new president-CEO, Jong Eun Kim, is not happy with Goodby's work for the $80 million launch of the Genesis sports sedan. According to
Adweek , Hyundai will move creative to World Marketing Group in Irvine, Calif., but not so fast. …