• Move To Digital Photos May Soon Take Kodachrome Away
  • Krispy Kreme Hopes To Heat Up Sales With Ice Cream
  • 'Relevance': A Critique Of What Is Wrong With Advertising
  • Hyundai Dropping Goodby; Accounts Differ On Why
    In a blow to cerebral advertising, Age reports, Hyundai Motor America is throwing its account in reverse and backing out of Goodby, Silverstein & Partner and its "Think About It" campaign. Age says dealers -- not known for thinking hard about anything except results -- didn't like it. Also, a source tells Age that Hyundai's new president-CEO, Jong Eun Kim, is not happy with Goodby's work for the $80 million launch of the Genesis sports sedan. According to Adweek , Hyundai will move creative to World Marketing Group in Irvine, Calif., but not so fast. …
  • GM Reshuffles U.S. Product Plans
    General Motors is holding off on plans to bring a Chevrolet-branded "multipurpose vehicle" (MPV) called the Orlando to the U.S. and instead will start selling the Pontiac G3 subcompact car in the U.S. next spring. The G3, closely based on the Chevrolet Aveo already on sale in the U.S., will be built in South Korea. The Orlando is an MPV based on GM's compact-car architecture but would have been capable of seating seven people. The vehicle may have been considered an odd proposition to U.S. consumers, and may be better-suited to the European market where MPVs are common. In …
  • Supreme Court To Hear Key Case On Drug Labeling
    The Supreme Court will hear a labeling case this November that will have implications for all drug marketers, the Times reports in a front page story. The issue boils down to whether warning labels set by federal regulatory agencies constitute a floor, or a ceiling, for state regulation. The case involves a woman in Vermont who lost part of her arm to gangrene after taking a drug to prevent nausea from another medication. She has argued successfully in Vermont Supreme Court that the warning label did not adequately spell out the risks for a certain type of injection. …
  • Of Oracles And Buffets And Things
    Speaking of the Times , a headline -- "Oracle Shrugs Off Turmoil in the Financial Markets" -- caught my attention this morning. I figured Warren Buffet had spoken. Nope. It was just a story about the business software maker, in the words of its president, having a "real nothing special quarter." Nothing special to Oracle, however, is a 28% rise in net income for the first quarter over a year ago. Buffet, meanwhile, wore a shirt bearing the number 1/16 -- the lowest denomination used for a share price -- and threw out the first …
  • Survey Busts Anti-Social Teen Video Game Myth
    A new survey says that 97% of all teenagers 12 to 17 play video games of some sort, whether it's on a Sony PlayStation, Nintendo Wii or Apple iPhone, but more than three quarters of them say they play games with others at least some of the time. And while first-person shooter games are certainly popular, the most played games involve less violent themes like Nascar racing, puzzles like Tetris or Bejeweled, or sports like football, soccer and skateboarding, according to the study by the Pew Internet & American Life Project. It is based on a telephone survey of …
  • Folgers Markets New Coffee To Cost-Cutting Home Brewers
  • Pickup Truck Wars Take New Approach: Fuel Economy
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