Ad Age
A study conducted by the National Bureau of Economic Research has determined that a fast-food TV-ad ban for children's programming would reduce the number of overweight children aged 3 to 11 by 18%, and for adolescents aged 12- to 18 by 14%. The study, which was funded by the National Institutes of Health, appears in
The Journal of Law and Economics this month. Data also revealed a more pronounced effect on males than females, Emily Bryson York reports. "We have known for some time that childhood obesity has gripped our culture, but …