Ad Age, MSNBC
As Edward M. Liddy, American International Group's chairman and CEO, appears
on Capitol Hill today to take the heat for millions of dollars' worth of bonuses doled out to employees, public relations pros are shaking their heads at the company's blundering crisis management in a business that's built on trust. Eric Dezenhall, CEO and co-founder of Dezenhall Resources, a communications consultancy, tells
Ad Age's Michael Bush that most consumers are not going to be able to see past the bonus issue, let alone want to listen to the company's reasoning for handing them out. "Contrary to …