Ty Cobb must be barreling over a shortstop in his grave at the thought of the goings-on at Dodger Stadium, where about a hundred fans recently plopped down $100 each to do yoga with outfielder Andre Ethier. And what would the storied union leaders of the past think about a fan actually paying $1,250 to do a day's work as a groundskeeper for the Detroit Tigers? It's all part of a trend among sports teams to enhance revenue in the light of weakening ticket sales and shrinking corporate sponsorships, W.J. Hennigan reports. Some of the activities are for charity, …

When we last visited this story, before it actually took place, speculation was rife that three brands of brews would be served at the White House "Beet Summit": Bud Light (President Obama), MillerCoors Blue Moon (Sgt. James Crowley) and Diageo's Red Stripe (Prof. Henry Louis Gates). As it returned out, a little old fashioned lobbying by Rep. Richard Neal, D-Mass., who pushed to have American brews at the table and Jim Koch, founder of Sam Adams, resulted in Sam Adams Light making it onto the menu (and there was no mention of Red Stripe being served.) …

Creative breaking today for McDonald's new, 1/3-pound Angus burger attempts to create an "edgy" personality for the product, Emily Bryson York reports. The burger, which comes with a sweet-tasting bun and a choice of toppings including bacon and cheese; mushroom and Swiss (or the familiar lettuce, tomato, onion, pickle and mayo), presents a challenge as to how to attack it, according to Bill Cimino, group creative director, DDB Chicago. "You look for the best point of entry, how to start this thing," Cimino says. Hence, a custom-made helmet camera shows commercial viewers how other consumers have successfully navigated the dilemma. …