New York Times, Wall Street Journal, The [London] Times
Sony Electronics will announce today that star quarterback Peyton Manning and start crooner Justin Timberlake are teaming up in a humorous holiday campaign designed to move products like camcorders, digital books, TV sets, Blu-ray disc players, notebook computers and cameras, Stuart Elliot reports. The ads expand on a campaign launched last fall that features celebrities such as Manning, writer Amy Sedaris and Academy Award cinematographer Dion Beebe. The company could use a little humor, Daisuke Wakabayashi reports in the
Journal, given that it's delaying the launch of a new ultrathin model until the TV division returns …