This week, Molson Coors is launching Molson M, which is made using a process that Molson calls "microcarbonation" that purportedly helps to preserve flavor. The test in Quebec follows the recent rollout of low-calorie Molson Canadian 67 in an attempt to generate excitement and reinvigorate sales, David Kesmodel reports. "One of the things we have to stay focused on is keeping our category exciting and relevant," and "attract people we haven't before," new Molson Canada CEO Dave Perkins says. Molson Canadian 67, which contains 67 calories, has been available in selected areas of Canada for several …

Here's a story that seems a bit counter-intuitive although it does seem that fewer and fewer retailers are offering discounts for cash on the barrel nowadays. Indeed, I was surprised the other day when an online travel agency offered a 2% break for sending them a personal check instead of using PayPal. But when I factored in the miles I'd get for using the credit card, it was a bottom-line wash, plus I get to hold onto my money an extra 45 days or so. Stacey Vanek-Smith reports that the reason most retailers like plastic is because, as …

The first spot is part of a campaign for Acciona, a sustainable development firm based in Spain, that appears to make your browser window "tremble and shake and seemingly implode." Set to the "Willy Wonka" song "Pure Imagination," it was directed by Marcel Burgos for McCann Erickson Italia and runs exclusively online. You can see it here. Creativity, meanwhile, interviews some of the creators of a spot out of Grey London for Toshiba in which HD cameras mounted to a balloon shoot a chair 98,000 feet into space above Nevada's Black Rock desert before …

One commenter to the Brand Republic story points out that the new packaging for Minute Maid -- the first of all of Coke's juice brands to get a packaging overhaul -- looks an awful lot like market leader Tropicana. Them's definitely fightin' words after all that Coke apparently went through to get it right. Fast Company's Linda Tischler provides a look behind the scenes of the redesign in interviews with David Butler, Coke's vp of global design, and with Joe Duffy of Duffy & Partners, Minneapolis, who created "key parts of the brand language."

Two prominent consumer columnists come out strongly this morning in favor of regulating drug ads in cyberspace. In the Los Angeles Times, David Lazarus says that allowing pharmaceutical companies to send abbreviated pitches online isn't necessarily a bad thing. "The danger is that all the happy, sunny marketing pitches could end up front and center on the Web and on Twitter, while all the nasty, scary side effects are relegated to cyber-ghettos that consumers never see," he writes. His hunch is that people will absorb all the short messages but never click through to read about the …