Chattem makes and sells household and personal care products such as Gold Bond, Icy Hot, Cortizone-10 and Unisom.

Andrew Heller took a look at a YouTube video of a dance routine performed at the L.A. Auto Show for the new Chevrolet Volt and finds that it's reminiscent of the worst General Motors marketing in the not-do-distant days of yore. "You can almost hear some 60-year-old marketing exec saying, 'Hey, let's create one of those 'jiggy' dances to lure the kids!" he blogs.

Suzanne Vranica picks the best and worst marketing efforts of 2009 this morning, leading with the Super Bowl ad unveiling Hyundai's "Assurance Program." Other examples of winning practices include a consumer-generated spot for Doritos that also broke on the Super Bowl and the "Roller Babies" for Danone's Evian brand created by Havas's BETC Euro RSCG that holds the Guinness World Record for the most-viewed online ad of all time. Among the clunkers, Tiger and his gallery of endorsements don't lead the pack. That distinction goes to PepsiCo's Amp energy drink, whose iPhone app offered …

Marketers have been getting "real" in earnest in recent years but now it may be the government's turn, Emily Bryson York reports. "Real people drink Caribou, real dogs eat Alpo, real sandwiches have Hellmann's and Canada Dry ginger ale is made with real ginger." And then there's Wendy's "you know when it's real." The word conveys the sense that the product is wholesome or natural without having to hassle with the nettlesome certification process that goes along with using terms like "organic." Supermarket "guru" Phil Lempert is among those who think that the situation is inviting …

Mackey isn't the only one pondering whether the lessons of the last year will have a permanent impact on the psyche of the American shopper. Michele Heller talks to consumers and experts about the penny-pinching that's suddenly in vogue and leaves us with the impression that spending habits may be altered forever, but that's a good thing for the economy in the long term. "There will be good things that come out of this recession," Marcia Tillotson, a financial adviser at Wells Fargo Advisors, tells her. "Many people had not been conscious of what their lifestyle …

Whole Foods CEO John Mackey tells Brian Gaar that last year was the worst he's experienced since he got into business in the Seventies, making it tough on a company like his, where the business model is based on continuous growth. In the face of first-time-ever declining sales, it weathered the storm by unleashing "the collective intelligence or the creativity" of its employees to cut costs -- going against the grain of the corporate culture. Now that things have turned around a bit, Mackey admits he's perplexed: "Are we going back to kind of a growth culture, or …

Toyota, which built a stellar reputation in the U.S. based on fuel-efficiency and reliability while Detroit was headed in the other direction, has stumbled though a series of embarrassments, Chris Woodyard writes. Experts weigh in on what it has to do to recover its most valuable asset: consumer trust. "If people are now questioning whether Toyota is going to be safe and reliable, that could really hurt their sales," says Jake Fisher, a senior automotive engineer for Consumer Reports. Eric Dezenhall, who runs a crisis PR firm in Washington, D.C., is among the experts who point out that bad …

The iconic stout is moving its marketing online via a partnership with Google Earth, wherein people can create their own virtual realities and invite friends to join them on Facebook, reports Emma Hall from London. Users select an area of the planet and ask friends to contribute their own kingdoms until an entire planet is made. The more diverse the planet, the more water droplets Guinness will embed into the world they are building. When users discover a certain number of water droplets, they get the key to unlock a "golden pint" and win a case of Guinness. The ultimate …