The six biggest automakers -- General Motors, Ford Motor, Chrysler, Toyota, Honda and Nissan -- offered the highest incentives last month of any February since Edmunds.com started tracking in 2002, Chris Woodyard reports. The average discount for all automakers was $2,914, up $400 from a year ago. Chrysler topped the group with average discounts of $5,566 per vehicle, up from $3,520 last year. The average Chrysler, Dodge or Jeep vehicle is languishing for 130 days at dealerships, the longest of any of the six largest automakers. Ford is second at 113 days, followed by Nissan, GM, Honda and Toyota, …

Marc Jove, the new svp of marketing for Dannon in the U.S. and the former marketing chief for Group Danone's Activia brand worldwide, says that marketing spend for the probiotic-infused yoghurt will be maintained despite the recession and a "marked slowdown" in its fourth-quarter fresh dairy sales. Based on ROI results, he says, "we might shift some dollars from in-store to coupons and from coupons to direct mail." Dannon has also launched Activia drinks and Activia Fiber in the U.S., and TV spots will begin running this month. It will also give away products at different places, and use …