Kraft is launching a new DiGiorno's flatbread pizza but such is the 140-second prominence of Twitter as a marketing medium to save all marketing mediums that the news is that tweets will be part of its rollout strategy. PR agency Weber Shandwick will reach out to influential tweeters willing to host tweetups -- or in-person get-togethers prearranged on Twitter -- in Chicago, New York and Los Angeles, Emily Bryson York reports. Exactly who those influential tweeters will be "is something we're in the process of working out with the folks at Weber," says Tom Moe, director-marketing for Kraft's DiGiorno brand. …

There has been a surge in litigation against food companies for allegedly selling unhealthy products and for misrepresenting their products' nutritional value, Nathan Koppel reports. Attorneys say they are largely on a mission about making sure people get the straight facts about what they are eating. Without the threat of litigation, "food companies will try to sell stuff without telling people the whole truth about what they are eating," says New York plaintiffs' attorney Seth Lesser. The influence of the litigation push in prompting changes owes partly to some courts rejecting food makers' arguments that regulation should be in …

Starting next January, Procter & Gamble will publish information on its Web site about ingredients in it its household care, laundry and cleaning lines sold in North America, including Mr. Clean, Tide, Febreze, Swiffer, Downy, and Bounce, David Hothaus reports. But there won't be full information about the content of dyes and fragrances used in the products or about raw materials that P&G considers proprietary, a spokesman says. Keri Powell, a lawyer for environmental group Earthjustice, says the effort will fall short of what a recent lawsuit filed in New York state in February seeks. The suit, which was …

Parlux Fragrances is partnering with hip-hop mogul Shawn Carter, aka Jay-Z, to distribute Rihanna and Kanye West fragrances currently under his Iconic Fragrances umbrella. Deals are also being finalized for a Jay-Z fragrance and another featuring an unidentified female artist, Elaine Walker reports. Is it Carter's wife, Beyonce Knowles? Parlux chairman and CEO Neil Katz won't say. Rihanna and Kanye West's fragrances will be available in department stores by next summer. Katz estimates that within two years the four brands could generate $150 million and "could be even bigger" with a little luck. Iconic and the celebrities could …

Leonard Armato has resigned his posts as chairman, CEO and commissioner of the Association of Volleyball Professionals and will become a special advisor to the tour. Jason Hodell, who became AVP's COO and CFO last September, is the new CEO; Paul Tedeschi has been named CMO. Armato, a former agent, acquired the struggling volleyball circuit in 2001 and turned its core 18-35 demographics into a marketing mecca, Barry Janoff reports. He also helped make marketing stars of such players as Misty May-Treanor and Kerri Walsh, who won gold medals during the 2008 Olympics,

Two-liter bottles of Kosher for Passover Coke are quickly disappearing from supermarket shelves. "They're quite popular not just with Jews, but non-Jews as well," says Rabbi Alan Schwartz. Coca-Cola uses sugar to sweeten the beverage instead of the normal fructose corn syrup -- the way Coke was made years ago, Duffie Dixon reports.