Starwood launched a $20 million print and digital campaign yesterday to promote a $6 billion, three-year brand overhaul that began in 2008. Ads carry the tagline "Rediscover Sheraton," Elaine Wong reports. One ad, for example, shows two businessmen sitting at a table as it flows into an image of a couple lounging by a pool. The copy reads: "Who brings business suits and bathing suits together?" Another asks: "Who brings power walks and power talks together?" The goal of the campaign is to communicate to consumers the "enhanced guest experience," according to Starwood chief brand officer Phil …

Procter & Gamble has purchased MDVIP, a network of 350 doctors in 28 states, and plans to expand the business, which already has grown from 45,000 patients to 115,000 since P&G became a minority investor four years ago, David Holthaus reports. MDVIP is the largest of what are known as concierge health-care practices. At MDVIP, enrollees pay an annual fee of $1,500 in exchange for more time and better access with their doctors, who cap their practice at 600 patients rather than the typical 2,000 to 3,000. "We see this as a learning venture as well as a …

Earlier this week, columnist Tom Walsh was warning Detroit automakers that it would be a bad idea to "gloat" over Toyota's difficulties. Today he reports that they are, in fact, "quietly worrying that dangerous fallout from the Toyota crisis could be heading their way." The oncoming train is Congress, which Walsh writes often takes action "with the precision of a sledgehammer, rather than a scalpel." The automakers fear that lawmakers will enact burdensome regulations and reporting requirements as it did in 2000 when there was well-publicized concern over tire failure in Ford Explorers equipped with Firestone tires. …

Although celebrity placement is "more voodoo than science," Christina Binkley writes, fashion designers this week are wooing Hollywood's brightest stars in the hopes that they will be draped in one of their outfits when they hit the red carpet on Oscars night. But the stars who move product are not necessarily the chicest or sexiest -- or even the ones who will spend countless hours practicing impromptu-sounding acceptance speeches. "For the most part, celebrities that drive sales aren't necessarily the ones that get nominated" for awards, says Lily Hollander, editorial director of StyleSpot.com. Women relate to Sandra Bullock's …

The American Association of Advertising Agencies has asked 30 major industry search consultants to insure that its member's intellectual property rights are preserved during the new-business-pitch process, Rupal Parekh reports. A letter, which is endorsed by nearly 50 agencies, asks for a stipulation in search agreements that "specifies the rights to intellectual property created by agencies during the review process remain the property of the agency until the marketer either hires the agency to execute the work or the parties agree to a commercially equitable payment for the assignment of usage rights." …

Kraft received acceptances from investors holding 72% of the investor base, as of 1 p.m. U.K. time yesterday.