• It's Important To Keep Ex-Employees Loyal To Your Brand
    James F. Kelly, director of brand experience for PriceWaterhouseCoopers, writes that the way that a company parts ways with its employees can have a potent and lasting effect not only on the former employee but also on the employees who remain -- as well as the brand itself. People who leave often wind up working for a competitor, industry organization, or client, he points out. "You'll want to be on the best possible terms with those folks, no matter what their future holds. Remember, too, that more than one happy alumnus has delivered business to a former employer," ...
  • Eva Longoria Parker Fronts Pepsi's 'Yo Sumo' Campaign
    Pepsi is using actress Eva Longoria Parker to spread the words "Yo Sumo" -- Spanish for "I count" -- in a campaign to encourage Hispanics to not only be tallied in the 2010 census but also to share their experiences in shaping the country, Laurel Wentz reports. Longoria will direct and produce a documentary based on stories posted to the Pepsiyosumo Web site. "We felt the Hispanic consumer needs to go beyond simply being counted, and count," says Martha Bermudez, Pepsi's senior marketing manager, multicultural marketing. Pepsi and Dieste, ...
  • Casual Restaurant Chains Encouraging Diners To Pass The Plate
    Casual-dining chains such as Houlihan's, Cheesecake Factory, California Pizza Kitchen and BJ's Restaurants are trying to lure dollar-pinched diners with small plates of items that typically are cheaper than appetizers and are meant to be passed around the table, Bruce Horovitz. "This is how the next generation" -- meaning Millennials - "is eating," says Houlihan's CEO Bob Hartnett. His chain, for example, is offering 23 small-plate items in response to the demand. The best seller so far is a plate of mini-burgers for $3.50. "If we don't give it to them, they'll find someone else who will," say ...
  • New CDMA Device Could End AT&T's Domestic Grip On IPhone
    Apple plans to release an iPhone this year that will work on CDMA -- the type of wireless network that carriers such as Verizon Wireless and Sprint Nextel use -- effectively ending AT&T's monopoly on the popular device in the U.S., sources tell Yukari Iwatani Kane Ting-I Tsai and Niraj Sheth. The move could open up a significant new market for Apple. In 2009, iPhone sales globally rose 83% to 25.1 million, far outpacing the 20% to 25% growth in smart phones sales overall, according to Sanford C. Bernstein & Co. data. Apple is also said to be planning ...
  • GM Slashes Sponsorship Bucks By 60% From Pre-Bankruptcy Level
  • OgilvyOne Uses Contest To Promote Salesmanship
  • Five Old-School Beer Commercials
    If you've a hankering for beer commercials from the glory days of Jon Hamm's Don Draper character, check out this offering from Hamm's and four vintage brews -- Rheingold, Stag, Ballantine and Schaefer. 'Twas a time when "beer commercials were hybrids of Saturday morning cartoons and infomercials."
  • Health Watchdog Group Wants Ronald McDonald To Retire
    A group of health advocates is planning a lunchtime "retirement party" Wednesday for Ronald McDonald at the McDonald's outlet at Chicago Avenue and State Street in Chicago, Julie Wernau reports. They say the famed Chief Happiness Officer, who has had a 50-year run, has too much influence on children. Corporate Accountability International, which was behind the effort to retire Joe Camel and also has campaigned against bottled water companies, says that a survey it conducted shows that most Americans agree that McDonald's should stop gearing its advertising toward children in light of what they called a "fast-food-industry childhood ...
  • Former NFL Scrub Hits It Big With Old Spice Video
    Jack Neff has an amusing piece about Isaiah Mustafa, a bit-part actor and former bit-part NFL receiver who is becoming something of a cult figure as the star of "the Man Your Man Could Smell Like" spot for Old Spice. (According to Procter & Gamble, the video last week had reached 5.8 million views online.) Mustafa has been featured on NBC's "Today," the "CBS Early Show" and is scheduled for ABC's "Good Morning America," according to P&G spokesman Mike Norton. He also was on the "Ellen DeGeneres Show" and is scheduled to appear on "Oprah" ...
  • Wonder Bread Still Says It Builds Healthy Bodies
    Wonder Bread used to claim that its white bread -- enriched with vitamins and minerals -- "helps build strong bodies in 8 ways." Then, in the expansive 1950s, it became "12 ways." Then white bread became something of a guilty pleasure under a deluge of whole wheat, multigrain and sprout varieties that are said to be healthier than heavily processed varieties. Now, a new campaign tells us that Wonder bread contains the fiber of whole wheat, vitamin D and the same amount of calcium that's in an eight-ounce glass of milk, Robert Klara reports. "You'll ...
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