• 'Shyster Loan' Gaff Gets Apology
    Chrysler CEO Sergio Marchionne said he's sorry he described the $12 billion U.S. government bailout that helped GM and Chrysler "shyster loans." He used the term, which is slang for unethical legal, political or lending practices, when expressing his unhappiness that Chrysler had to pay $1.2 billion last year in interest on the loan.
  • P&G Reorganizes Everything But CEO Suite
    Procter & Gamble's Vice Chairman Rob Steele will depart in September, but the company hasn't sought to replace him with a new CEO.
  • Brands Don't Reach Web Video Users
    More and more people, particularly young people are skipping TV entirely for Web content. Companies could reach them by spending a little less on the boob tube and more on platforms like YouTube. So says a new pair of reports commissioned by ad video network YuMe.
  • Too Many Auto Ads Will Fill The Super Bowl With A Confusing Marketing Stew
    Sixty minutes of football versus 45 minutes of commercials? Sports marketing scribe Barry Janoff says skip the ads and read the phone book because there are so many ads, nobody will remember anything anyway. Janoff says the preponderance of car ads is why Super Bowl XLV viewers will forget who has what product for sale. "They did not heed philosopher George Santayana's immortal words, 'Those who cannot remember the past are doomed to repeat it,'" he says, referring to the Super Bowl XXXIV in 2000, when ABC ran 20 ads for dot-coms. Janoff says a post-game …
  • Consumer Group Wants Vitamin Water
    The National Consumer League, a Washington, D.C., consumer group, filed a complaint with the Federal Trade Commission this week asking it to investigate Coca-Cola's claims about its Vitamin Water subsidiary. Specifically, the group objects to marketing claims like "Vitamin Water: Flu shots are so last year." The league says such language is not only deceptive but potentially dangerous. Said the company, in a statement, "Vitamin Water has always had a fun, humorous and engaging personality, and our ads reflect that."
  • Behavioral Marketing Will Morph Into Permission Marketing
    Behavioral marketing is in trouble, says David Yovanno, CEO of social media firm Gigya. He says that publishers are removing third-party widgets and other technology designed to capture and sell user data without users' express permission. He says sites like Facebook are cracking down on "data scraping" and that "Do Not Track" is giving consumers control of data within the browser. Yovanno says these pressures are leading to new forms of permission marketing. "But these are merely symptoms of a larger problem with interactive advertising: a lack of transparency," he writes. "It's a problem that new social tools …
  • General Motors Looks To Global Markets
    General Motors is focusing on fast-growing global markets, particularly Asia and South America. Said the company's CEO Daniel Akerson, "Because of the bankruptcy, we're about 12 to 15 months behind where we would want to be in new product introductions in this country. Where we are strong in '11, '12, '13 is Latin America and Asia, so that's where we want to remain strong and where we want to make progress." The BRIC (Brazil, Russia, India and China) region will be the next arena in which automakers compete for market share. China last year became the world's largest auto market, …
  • BJ's May Be For Sale
    BJ's Wholesale Club, Inc. said it is considering putting the company up for sale. The Westborough, Mass.-based warehouse club chain said in a statement that it is exploring "strategic alternatives, including the possible sale of the company." The company said it has hired Morgan Stanley to orchestrate. The chain, which competes with Costco and Wal-Mart's Sam's Club, said last month it would close five stores, cut 500 jobs, and shuffle senior management. The company had some good news, reporting January sales up by 6.5% to $779.8 million, compared with a year ago.
  • United Airlines A Media Company?
    United recently launched an in-house media division selling integrated campaigns on its planes and at its terminals. Chase's credit card division is the latest company to take advantage of it. The bank has just launched a three-month in-flight ad campaign through the airline's media office. The effort combines images on tray table covers comprising postcard quality shots of places like ski resorts and tropical locales with print ads in the airline's in-house magazine, and video spots from overhead monitors. Peter Hammer has been appointed to run the United operation as managing director of United media and business development.
  • CVS Q4 Profit Down 2%
    CVS Caremark Corp. said client losses and fewer medicare prescription drug program members were responsible for fourth-quarter profit declines. The Woonsocket, R.I.-based company posted net income of $1.03 billion, compared with $1.05 billion in the year-ago period. The company said its revenue fell 4% to $24.77 billion, undercutting analyst predictions of $24.98 billion in revenue.
« Previous EntriesNext Entries »