Coca-Cola has tapped pop star Natasha Bedingfield for its 2011 fully integrated holiday marketing campaign. It will launch Bedingfield's version of the holiday anthem, "Shake Up Christmas," in six languages, along with new television spots, online and mobile experiences, in-store promotions and packaging.

Anti-smoking campaigners in Japan are accusing one of the world's leading tobacco companies of marketing products to teenage girls at World Cup volleyball events here. Japan Tobacco's logo (JT) is on the national team uniforms, court-side digital billboards, TV ads and "gift" packages handed out to schoolgirls, mothers and children entering Yoyogi National Stadium and arenas across Japan during the World Cup, which runs until Dec. 4.

Sega of American has released a rich media mobile ad campaign for "Samurai Bloodshow," an iOS mobile game. When it's clicked, the ad, created by Sprout in HTML5, opens to a full-screen demonstration version of the game.

In hopes of luring in a wider audience, including parents who loved the Muppets the first time around, the film's producers, which include people like Sarah Silverman, Ricky Gervais and Wanda Sykes, are putting the Muppet characters on late-night comedy shows like "Saturday Night Live" and "Chelsea Lately."

Emirates, broadening its presence in South America, had a party in Buenos Aires last night to launch flights there starting Jan. 3.

A Prada ad campaign showing 14-year-old actor Hailee Steinfeld, star of the Coen brothers' film, "True Grit," in a potentially life-threatening situation has been banned by the advertising regulator in the UK.

Companies that track employee time off and other worker issues say sick-day use among those who aren't sick is on the rise.

Sometimes you can't win. It's a really good Fiat ad, actually, in which a sexy Italian model at first berates a regular schmo for staring at her, then seduces him, until we realize it's all a fantasy he's having about a parked Fiat 500 Abarth sports car. The problem is that, while it may be too racy for U.S. regulators, in Australia it's the glorification of speed that's expected to earn social -- and eventually official -- condemnation. The ad closes with shots of the car being driven in performance mode, if by performance one means drift racing, complete with …

The Fiat 500 spot with Jennifer Lopez is about being true to your roots. But Fiat confirmed that in the ad, in which Jennifer Lopez is shown driving through her old neighborhood as her voiceover describes how it inspires her, a body double was used, and she was never actually there for the shoot.

Walmart has the most engaged users across its social media platforms, according to a study by the social media and digital analytics company Socialbakers.