Advertising Age
McDonald's is highlighting growers in a campaign debuting Jan. 2. The effort features four of its U.S. beef and produce suppliers.
The New York Times
That "He likes it! Hey Mikey" ad for Life Cereal ran for over a decade. The copywriter at DDB who penned it, Edie Stevenson, passed away on Tuesday. She was, back in the '70's when the ad broke, a divorced mother of four, including three boys. The ad's success earned her a promotion to vice president.
The Big Lead
Justin Timberlake has made his mark in many categories: boy bands ('N Sync), solo artist, acting (The Social Network), tequila (901), restaurant owner and wardrobe malfunctions (co-starring Janet Jackson during Super Bowl XXXVIII). Now add creative director for the Callaway Golf Co. to the list.
The New York Times
The war between Coca-Cola and PepsiCo over bottling innovations has entered a green phase. The beverage rivals are racing to become the first to produce a plastic soda bottle made entirely from plants. But there won't be all-plant bottles on store shelves any time soon.
The Big Lead
LeBron James, in the midst of an extended effort to revive his pre-The Decision, fan-friendly image, stars in a new spot for Sheets Brand Energy Strips in which he laughs, jokes and shows off his sparkling smile. The 30-second spot is the anchor for a broader marketing campaign in which consumers are directed to a Facebook page to create their own Sheets commercial. According to the company, the winning commercial will be aired on national TV and in movie theaters nationwide in 2012.
Breaking Views
Procter & Gamble didn't crunch the details on its Pringles partner adequately. Troubles escalated for Diamond Foods, the agreed buyer of the chips brand, on Thursday as the Securities and Exchange Commission initiated a probe into its accounting on the heels of the snack food company's own internal inquiry.
The New York Times
State Farm's logo hasn't changed since 1953, but that's changing. The insurer plans to introduce on Jan. 1 a more contemporary logo easier to spot in digital, mobile and social media. The new logo is also meant to signal that State Farm has expanded beyond its traditional realm of selling insurance.
The Consumerist
"USA Quality Guarantee" looks a lot like it was made here, but no. Reader Stuart, who writes a blog about tools, noticed that badge on a knife for sale at Home Depot. The logo is printed on the handle of the knife, not on the product's packaging. Another design of the same knife just has (naturally) an American flag printed over the whole handle.
Direct Marketing News
I won't change a thing about this article by DM News writer Juan Martinez: "The debate over whether consumers prefer to shop online or by catalog was dealt a decisive verdict this week. Intellectual luminary Angelina Jolie came down hard on e-commerce in a rather frank discussion with USA Today about such weighty topics as the Bosnian War, child adoption and Billy Bob Thornton's disgusting blood.
Adweek
Americans bought 27 million holiday conifers last year, spending about $976 million. Lowe's has been selling fresh-cut trees out of its garden centers for two decades and Costco is in its third season selling evergreens. Target started last year, and Kmart and Sears just started this season.