After a quarter century of "The Other White Meat," pork will be something else. The National Pork Board is replacing the slogan with "Pork: Be Inspired." The board says the goal of the $11 million campaign is to increase sales 10% by 2014.

California is the biggest car market, but also one that has long favored imports. Now the Detroit automakers are lining up vehicles they think can crack that market, which accounts for one of every ten vehicles sold in the U.S.: small, green and fuel efficient cars. General Motors, Ford and Chrysler sold less than 30% of all vehicles in the state last year, down from 45% in 2004, but the numbers are actually trending up. Last year, the three increased their combined share of the California market by 1%.

Research in Motion CMO Keith Pardy will leave the company, which is set to launch its next product, PlayBook. But he will stay for another half year to help with the transition. The company has made no announcement on a replacement. He said he is leaving for personal reasons.

Retail tea sales grew 2% last year, according to the Tea Association. Part of the growth is price point, and the other is that tea companies are appealing to consumer sentiment about the economy, environment and social causes.

Products like superabsorbent particles that make one feel full and drugs that target fat-production are part of a new arsenal. There is huge demand because two-thirds of the U.S. population is overweight. Because federal regulators have rejected drugs recently because of safety concerns, companies are trying different approaches such as physical devices and drugs that target different metabolic processes.

Mitsubishi is likely to discontinue its halo car, the Lancer Evolution X. The company's product plans reportedly don't include an 11th-generation version of the Evo. The company's focus on fuel-efficient vehicles and electrics means there may be no more room in the lineup for the car, which could be history by 2014.

Matt Brittin, who head's Google's operations in the U.K. and Ireland, says that mobile advertising's slow progress is going to be a thing of the past starting this year. Speaking at FT's Digital Media Conference this week, he said that over the next three years mobile will prevail in markets where there is no landline access to the web. He said a billion people already access the mobile Internet. Other members of the panel on which Brittin spoke had other feelings about mobile ads. "I have a skepticism because it's interrupting consumers when [they] don't want to be interrupted," …

Reebok spends $100 million on media every year. Rich Prenderville, VP of marketing at Reebok, explains that comments on Facebook inspired the company's campaign for EasyTone, which features real people. As for how it picks athletes as spokespeople, "We pick athletes that represent our brand," he said. "Any marketer is going to tell you that. But if you look at Reebok 10 years ago and you have the NBA draft, we were just going after the No. 1 draft pick, no matter who it was. This time around we were very, very specific with it."

The winners of the inaugural TED Ads Worth Spreading contest, meant to recognize the best in brand creativity and standards, include Chrysler's "Born of Fire" ad starring Detroit-based rapper Eminem, Intel's "The Chase," Nokia's "World's Smallest Stop Motion Character Animation," and Target's "Kaleidoscopic Spectacular." The ads were judged by a panel of 24 ad agency creatives, entrepreneurs, producers, filmmakers and journalists. They selected ten overall winners and 14 honorable mentions, with the winning entries carrying a broader social message.

Mofilm, a global community of filmmakers, is inviting creatives to make a short film for a brand. Sponsors of the Mofilm/Tribeca Film Fest competition include Cadillac, Chevrolet, Renaissance Hotels, Microsoft and AT&T. Directors and advertising creatives looking for cash prizes ranging from $1,000 to $8,000 and a trip to New York, have until April 4 to submit. Privately funded Mofilm, which has offices in Manchester, London and San Francisco, began in 2007 as a project with the Sundance Institute and GSM Association.